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Alvanon-IFTH to release French Body Measurements for apparel industry

21
Oct '08
Alvanon, the global size and fit expert, today announced a collaboration with the Institute Francais du Textile et de l'Habillement (IFTH) to create standard French sizes for the apparel industry. The study, conducted by IFTH in 2006, which included more than 11,500 scans of French citizens in 37 different sites in France, provides powerful insight into how to improve fit for the French body for apparel brands both in France and those seeking to gain a competitive advantage in the market.

“Paris is one of the world-leading capitals of the fashion industry and we are thrilled to partner with IFTH and extend Alvanon's industry-leading expertise into France,” said Janice Wang, Chief Executive Officer of Alvanon. “Alvanon collaborates with brands and retail leaders across the globe and has become the leading expert in all things pertaining to size and fit in the apparel industry."

"By taking the guesswork out of size and fit, Alvanon allows brands to strategically focus more on style and design. Brands in the French market can now leverage this unique study to more efficiently create better fitting clothes for their target demographics, ultimately improving consumer loyalty.”

During the size campaign, IFTH found that the largest percentage (20.6%) of French females corresponded to a French size 40, and the largest percentage of men also corresponded to a Men's size 40. Alvanon has included the findings of the IFTH study in the AlvaForm Standard Series – IFTH, a line of fit mannequins for the apparel industry that represents the most up-to-date sample sizes of French men and women. Alvanon has long been the world-leading provider of fit mannequins, helping global brands design better fitting garments with improved speed to market and optimized fit approval processes.

“IFTH is excited to be able to work with Alvanon to facilitate the needs of the French apparel industry,” said Christian Bedeau, Chief Executive Officer of IFTH. “Not only does Alvanon provide the most advanced tailor's mannequin in the global marketplace, but Alvanon's expertise in foreign markets can be a great asset to French Brands looking to expand their business overseas. We look forward to strong collaboration between our companies.”

Alvanon recently released the most extensive collection of body scan research ever performed in China. Combined with the new research in France, the company is continuing to expand its world-leading resources and expertise of body measurements for the global apparel industry.

Institut Français du Textile et de l'Habillement


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