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Inorbit Mall bags silver at Asia Shopping Centre Awards in Macau

23
Oct '08
Committed to setting the highest benchmarks in the Indian Retail Industry, Inorbit Malls has taken its success graph to the next level by drawing the world's attention to the high quality standards being adhered to by Inorbit Mall, Malad.

This one-stop lifestyle destination was awarded a “Silver Award” in the Sales, Promotion and Events/Marketing category for its highly appreciated promotional event called 'POWER KIDS', at the Asia Shopping Centre Awards held at the International Council of Shopping Centres' Asia Expo, Cotai, Macao on 29th May 2008.

The Power Kids initiative that won Inorbit Malad this recognition was a 17-day fun packed event targeted at children as a part of the summer celebrations held at the mall in May 2008. The first of its kind for a mall in India, it consisted of innovative quizzes, contests, workshops & competitions that grabbed the attention of all and sundry.

During its duration, Inorbit Malad managed to attract foot falls from participants and visitors from as far as 40 kilometres away. There was an average of 30,000 footfalls clocked per day during the activity.

The honorary accreditation was received by Kishore Bhatija, CEO, Inorbit Malls who stated on receiving it “We are excited with the recognition that the ICSC has given us with this prestigious award.

Apart from the superior design and excellent retail mix that has made Inorbit Malad the most sought after retail destination in the country today, we are also now in the limelight for our aggressive and innovative marketing initiatives.

In current times, marketing has gained immense importance for us to continue living up to the high standards that we have set at Inorbit Malad. We aim at maintaining the brand loyalty that sets us apart and welcoming patrons to a more friendly and exciting shopping experience time and again”.

Inorbit Malad has been highly appreciated based on various parameters like being adjudged the Best Managed Mall in India at the CNBC Awaaz-Crisil Real Estate Award and receiving “The Star Retailer Award 2007” at Franchise India Holdings Limited for positively impacting the booming retail scenario in the country, amongst others.

Over the years, the International Council of Shopping Centers, Inc. (ICSC) has recognized and honored the industry's most cutting-edge properties, innovative solutions and creative responses to market trends, as well as outstanding examples of design and development throughout the world through its Global Awards programs.

K. Raheja Corporation


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