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Iconic brand Driza-Bone back under Australian ownership

24
Oct '08
For the first time in decades, iconic Australian brand Driza-Bone is back under full Australian ownership. Driza-Bone, a name synonymous with Australia for more than a century, has been bought by Melbourne based private investors.

As a result of the new ownership, Driza-Bone Head Office, Key Administration, Finance, Warehousing and Distribution will be relocated to Melbourne, however all manufacturing operations will remain at the current site in Eagleby, Queensland.

Steve Bennett, founder of Country Road has joined the team as Creative Director.Under Bennett's direction, Driza-Bone will continue the tradition of quality clothing, performance gear and accessories and combine this with modern functionality and style.

Fibre2fashion News Desk - India


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