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Proper Cloth offers custom dress shirts online

24
Oct '08
Proper Cloth, a clothing label offering high-end, customizable men's dress shirts, launched to the public this week. As a technology driven fashion company, Proper Cloth leverages the latest in web-application, 3D modeling and mass-customization supply chain technology to offer made to measure, personalized dress shirts for the same price as mass produced dress shirts sold in retail stores.

Founder Seph Skerritt, an electrical engineer and recent graduate from MIT, is a strong advocate of applying technology to unexpected problems, in this case, the problem that most men can't find dress clothes they like. According to Seph, "For men frustrated with boring dress shirt styles or off the rack sizes that never fit right, Proper Cloth provides a lot of value. Men can finally get the shirt style they want in a size that fits exactly as it should. Shopping has never been more convenient."

With Proper Cloth's online design tool, customers first select a fabric they like, choosing from a wide variety of colors in solids, stripes and other patterns. They then choose a collar, cuff and pocket style. To personalize the garment, customers can select a unique fabric for the inside of the shirt's collar band or the inside of the shirts cuffs, or add a monogram.

Expert style advice guides less fashion-savvy shoppers. Customers can specify their shirt's size by selecting another shirt's size they like and making modifications or by submitting their body measurements and letting Proper Cloth compute their personal size. Customers can even directly specify garment dimensions if they choose.

Based in New York, Proper Cloth is part technology startup and part fashion company. Propercloth.com utilizes the latest web application technology to deliver an intuitive, enjoyable user experience. Proprietary 3D modeling software digitally renders a preview of the garment as it is designed. Proper Cloth uses proprietary fit algorithms to calculate shirt patterns from a variety of inputs. Fabric pieces are computer precision cut and hand sewn for an exact, consistent fit. All shirts are produced in the United States using premium fabrics sourced from Italy.

Proper Cloth


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