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Key Closet introduces new spring 2009 collection

16
Jan '09
The Los Angeles-based ultra-premium must-have brand and current celeb-fave Key Closet has introduced its new 2009 Spring/Summer collection available at www.keycloset.com. Key Closet, the famed creator of the dazzling diamond-studded $10,000 jeans, has come back for a lighter and more colorful take on spring, coalescing around fun and luxurious with bright and elaborate graphics.

The clothes are exciting and original, and paired casually with distressed jeans, they are fantastic to watch and sexy to wear. Just in time for a change in the climate (political and economic too), Key Closet has produced a collection of perfectly hip clothes finished with beautiful technique for the fashion-obsessed populace.

Previously accessible only in select upscale stores in major cities, Key Closet clothing is now available online at Key Closet's new online boutique,allowing for greater distribution of the line. Says founder and CEO Michael Hong, "It's been great since we launched the online boutique in July 2008. From the start, we've been seeing a huge response from fans everywhere, receiving domestic and international orders. We've been experiencing explosive growth and tons of exposure from celebrities wearing our clothes, and customers will now have more options to purchase the Key Closet couture designs that they see in magazines."

The new online shop allows visitors to shop by collection, with the Crystal and Nailhead collections featured prominently. The highly sought-after diamond-studded $10,000 jeans are also available for purchase on the website. 30% of the net profit from the jeans will be donated, and proceeds from the line will help build schools in Uganda.

Recently, Key Closet dressed Grammy Nominee Pop/R&B sensation, Colby O'Donis (Interscope/Geffen/Konlive) for the American Music Award's Red Carpet and after-parties. Colby wore the $10K diamond-studded jeans, paired with the $10K hoodie by sister company Konquest, garnering compliments from Jamie Foxx, Akon and T-Pain on the decadence of his ensemble. Colby O'Donis was sumptuously decked out in Key Closet again at the KIIS FM Jingle Ball 2008 on December 7. Key Closet is the brand of choice for the red-hot Colby O'Donis, who has chosen Key Closet to dress him and his back up dancers for the 2009 Grammy Awards, where he will be a featured performer.

Key Closet will be one of the main exhibitors at the upcoming Bread & Butter show in Spain (January 21) and the Magic trade show in Las Vegas (February 17). Key Closet's newly launched lines, Konquest, Key and Rawkn Jeans, will also be shown at the shows. The world famous $10,000 jeans will be displayed at the booth at both shows, along with Konquest's diamond studded $10,000 hoodie. Check out the jeans at www.keycloset.com and the hoodie at www.konquestcollection.com

Key Closet has quickly built a loyal celebrity following for its innovative look. Synthesizing art and fashion, the pieces feature hand-drawn designs detailed with metal studs and Swarovski crystals, making each Key Closet item a stand-alone work of art. The company is also strongly committed to social responsibility; a portion of all clothing sales goes towards improving the quality of life for the least fortunate.

Key Closet


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