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Indera Mills introduces ~ COLDPRUF Base Layer

19
Jan '09
Indera Mills Company, one of the oldest and largest producers of thermal underwear in the United States (1914 – 2009) is launching a new brand and line of product introduced under the COLDPRUF Base Layer label. The COLDPRUF Brand is “Base Layer Rediscovered”.

All of the products are knit, finished and cut in the United States and sewn in one of their facilities in Mexico. The product will be shipped from their distribution center in Yadkinville, NC. The channel of distribution will be ski/snowboard and outdoor stores.

John Willingham, President of Indera Mills, states the company feels it is time to introduce a line of product that is made up of US components that can compete with the imports and has the quality, value and the customer service needed and expected in today's marketplace.

The line consists of several different performance products using CPT (COLDPRUF Performance Technical) fibers to cover the different weather and activity levels the consumer experiences. Look for both single and dual layer styles. COLDPRUF will also use the trademarked ThermaChoice system, which has been designed to aid the consumer in making an easy and educated choice when choosing the base layer style that will best suit their needs depending on the weather and their level of activity. COLDPRUF Base Layer – Delivering Comfort and Warmth in all cold weather environments, whether at home, on the job or enjoying the great outdoors.

Peggy Denomme is the Vice President of Sales and is heading up the new division and will be showing the line at the Outdoor Retailers Show – Booth 35158 and the Snow Sports Industries America Show – Booth Q78, along with several local shows across the country.

Indera Mills Company is a premier manufacturer of thermalwear in North America. For nearly 100 years Indera has been keeping America warm and comfortable. We pride ourselves in offering high-quality, affordable thermalwear for the entire family.

Indera Mills Company


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