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Locals debuts Eco-Friendly Lifestyle Line at ORWM

20
Jan '09
Locals Have More Fun announced it will debut their 2009 designs and clothing line at the Outdoor Retailer Winter Market in Salt Lake City, UT. The company's growing popularity and expanding retailer network have propelled Locals Have More Fun into the national spotlight as a truly eco-friendly company that supports both local organizations and outdoor recreation.

“When I started this business three years ago, I was following a decade-long dream,” said Brian Kahn, owner and president of Locals Have More Fun. “People told me I couldn't compete with the big name brands, support local businesses, promote outdoor activities, be environmentally responsible…and make money doing it. Well, here we are.”

The 2009 clothing line depicts an outdoor lifestyle that many resort towns and their visitors, hold sacred. Locals Have More Fun's cutting edge style and designs, created by partner and “Local Artist” Bob Commander, appeal to 'locals', tourists, and outdoor professionals of all ages. Scott Hermanski, a US free-skiing star, is currently sporting the Locals Have More Fun brand during the 2008/2009 season.

The designs depict the active lifestyle of people who live in popular resort towns and the confidence they exude when participating in their favorite outdoor pursuits. If 'locals' and outdoor professionals are wearing it, that opens the window for the tourist market.

The company's mission is to make premium, environmentally responsible clothing that residents and tourists will appreciate.

“Our new designs feature characters known as 'our guy' and 'our girl' living the resort town lifestyle,” Kahn commented. “It is great when people come up to us and say…'that looks like my friend…' or 'I know that guy!' We want people to take home a memory of an epic day of skiing or a great trip…and feel good about the purchase.”

The Locals Have More Fun clothing is made from sustainable materials such as organic cotton, bamboo, and EPA-approved water-based inks. In an effort to support American businesses, the company is also beginning to use more American organic cotton and the screen-printing process is performed in the USA. As part of its 2009 line, Locals Have More Fun will introduce its Recycled in the USA line – made of recycled polyester and recycled cotton.

“We want to stress the importance of responsible business and understand the environmental impact of our products…from seed to end user” said Kahn. “To offset some of our impact on Mother Nature, we support the 1% For the Planet organization and donate 1% of our sales to environmental support groups in different local markets where our gear is sold. After all, if we don't protect our “playground”, it may not be around for future generations to enjoy.”

When: January 22-25, 2008
Where: Booth BR 724, Salt Palace Convention Center, Salt Lake City, UT

Founded in 2006, Locals Have More Fun is an eco-friendly clothing business. The company focuses on outdoor retailers who understand the value of outdoor activities, maintain environmentally friendly business practices, and promote local small business initiatives.

Locals Have More Fun products are currently available at retailers in Colorado, Nevada, New Mexico, and Utah. The company's headquarters is located in Park City, UT.

Locals Have More Fun


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