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Mariella Burani to develop FREDDY Prêt-à-Porter children's collections

29
Jan '09
Mariella Burani Fashion Group, has signed an important license agreement with Freddy, an internationally renowned active wear company for the production and distribution of Freddy Prêt-à-Porter children's collections.

Under the five year license agreement, commencing with the S/S 2010 collections, the children's apparel line will be distributed both by MBFG's international network and in more than 2500 Freddy boutiques and corners world-wide.

Freddy, founded in 1976, designs, produces and distributes fitness apparel, footwear and accessories collections recognised for their freedom of movement. Freddy is extremely active in sponsoring athletic events and acts as the official sponsor for international sports events and teams including the Olympics (both the 2008 Peking Olympics and the 2010 Winter Olympics in Vancouver), the La Scala Theatre Ballet, and the London Royal Ballet. In 2008, Freddy inaugurated 10 boutiques including the 400 m2 flagship store in Covent Garden, London.

Carlo Freddi, CEO of FREDDY states, “FREDDY has entered into this agreement with MBFG as part of a strategic plan to develop the FREDDY brand and strengthen the children's lines by, incorporating a “total look” and reaching an international customer base”.

Luca Bertolini, General Manager of Mariella Burani Fashion Group, states: “FREDDY is a unique sportswear and leisure brand and we are pleased to have the opportunity to develop the FREDDY Prêt-à-Porter children's collections world-wide”.

This license contributes to the expected double digit revenue increase for MBFG's children's wear division over the next two years.

Freddy S.p.A. (Freddy) was established in 1976 by Carlo Freddi as a company specializing in the production of rhythm-and-dance footwear.

Mariella Burani Fashion Group


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