Home / Knowledge / News / Apparel/Garments / Reebok to produce eco-friendly Super Bowl Tees

Reebok to produce eco-friendly Super Bowl Tees

02
Feb '09
Reebok announced that for the first time, Reebok's Super Bowl Championship locker room Tees worn by the winning team following Super Bowl XLIII in Tampa Bay, FL will be made using eco-friendly, 100% organic cotton fabric.

“Reebok recognizes the importance of environmentally responsible business practices,” said John McMahon, Director of Marketing for Reebok Sports Licensed Division. “As a company, we are constantly looking for innovative design and production technology to make us a more sustainable company. These Championship Tees are produced each year for the Super Bowl, and are typically a best-seller. By incorporating an eco-friendly element to them, the Reebok brand and the NFL are using the global platform of the Super Bowl to raise awareness about environmentally-conscious opportunities.”

The Tees feature fabric made from organic cotton yarn, hang tags made of recycled materials and signature green stitching on the shoulder and inside neck seams, which distinguishes the product as official organic Super Bowl Locker Room Tees.

These new, eco-friendly Tees are available for a limited time at select retail outlets. Fans interested in purchasing the shirts may log on to Reebok.com, NFLshop.com or visit their local sporting goods retailer immediately following Super Bowl XLIII.

In addition, later this year, Reebok will introduce Reebok Sustain, a new line of eco-friendly NFL licensed apparel. The line will include products made of recycled polyester, as well as products made from 100% organic cotton. The Reebok Sustain line of NFL apparel will be available prior to the 2009 NFL season.

Reebok


Must ReadView All

Prime Minister Sheikh Hasina. Bayazid Akter | Dreamstime.com

Textiles | On 1st Dec 2021

PM Hasina urges global investors to invest in Bangladesh

Prime Minister Sheikh Hasina recently urged investors from across the ...

Pic: EuroCham

Textiles | On 1st Dec 2021

EU asks Vietnam to improve policies for effective EVFTA implementation

Up to 35 per cent of European business leaders see administrative...

Marta Ortega at the general meeting of shareholders of Inditex on July 16, 2019. Pic: Iago Lopez | Dreamstime.com

Retail | On 30th Nov 2021

Inditex appoints Marta Ortega as chairwoman, Oscar Garcia as CEO

The Board of Directors of Spanish clothing company Inditex has...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Water stewardship, Stakeholders

Water stewardship
Stakeholders

Water use efficiency remains relatively unexplored

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Kurt Wedgwood,

Kurt Wedgwood

From design to raw material to fabrication and ultimately to delivery -...

Susanna Koelblin,

Susanna Koelblin

Founded in 1920, Eastman is a global specialty materials company that...

Ahmet Gecikli,

Ahmet Gecikli

Ser Mekatronik, founded in 2008, is specialised for providing mechanical...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Shaan Sethi, Jaanuu

Shaan Sethi
Jaanuu

Jaanuu, a vertically integrated e-commerce company, has reimagined the...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Abhishek Agarwal, Purple Style Labs

Abhishek Agarwal
Purple Style Labs

Late Indian fashion designer Wendell Rodricks, is known for his...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Asmita Marwa, Asmita Marwa Design

Asmita Marwa
Asmita Marwa Design

Indian fashion designer Asmita Marwa has been rated by Vogue as one of the ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search