Home / Knowledge / News / Apparel/Garments / Saks Fifth set to bring Equmen men's 'wondershirt'

Saks Fifth set to bring Equmen men's 'wondershirt'

08
Jun '09
Saks Fifth Avenue is set to bring the body-optimizing undergarment concept into the men's arena State side with the launch of Equmen: a high-performance men's underwear range designed to immediately improve how men look and feel on a daily basis.

Already a massive hit in the UK, Equmen's Core Precision Undershirt, also known as the "wondershirt", is a male version of shapewear, but designed with men's health and style needs in mind. The patented Helix-Mapping System embedded in every garment merges physical therapy insights with state-of-the art sportswear engineering to improve posture, provide core support and visibly streamline the body.

"Advanced garment technologies are used in the activewear market to help improve athletic performance," says Corie Chung, spokesperson for Equmen. "We have leveraged these capabilities to engineer garments that can improve men of all shapes and sizes, whether they want to make a confident impression at work, dress for a special occasion, or simply improve everyday ergonomics."

The result is a range of high-performance undershirts that forge a new generation in men's underwear, delivering a classic look with healthy-body benefits and visible cosmetic improvement. "Our garments can help every man," adds Chung, "We are happy to bring this line to Saks Fifth Avenue because of the brand's commitment to providing excellent service and style to men."

Saks Fifth Avenue will be the first retailer in the United States to carry the line. "We are seeing evolution in the menswear and grooming segments as men are becoming more aware of what it takes to put their best foot forward," says Eric Jennings, Fashion Director. "Women have long had an extensive set of resources in this area. We are very pleased to give men a new, highly effective tool in their grooming arsenal."

Starting May 29, Saks will carry the line in select cities across the US, including New York, Bal Harbour, Houston, Richmond, St. Louis and Beverly Hills. There are plans to roll-out the line to a further 20 doors by October 25th.

Founded in April 2007, Equmen specializes in high-performance men's undergarments and accessories. Equmen products are sold online at www.equmen.com and select department stores and specialty retailers in the US, Canada, the UK, South Africa and Australia.

Saks Fifth Avenue, one of the world's preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates.

Saks Fifth Avenue


Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Aug 2019

US-China trade war uncertainty could cost $585 bn by 2021

Uncertainty arising out of the US-China trade conflict could lower...

Pic: Shutterstock

Apparel/Garments | On 22nd Aug 2019

Myanmar's export earnings from CMP garments rise by $1 bn

Myanmar's cut-make-pack garment industry earned over $3.8 billion...

Pic: Shutterstock

Textiles | On 22nd Aug 2019

Cotton prices drop for 10th consecutive week in Brazil

Cotton prices continued to fall in the Brazilian market for the 10th...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The new deal is better than NAFTA for the US textile industry

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Verena Ruckh,

Verena Ruckh

Brückner Trockentechnik develops, manufactures and supplies textile...

Farheen B Rahman & Priti Jain,

Farheen B Rahman & Priti Jain

Founded by business-designer duo <b>Priti Jain and Farheen Rahman</b>,...

Fabio Grandis,

Fabio Grandis

Italian company Grandis SRL has been operating in the textile industry for ...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search