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Mookimoo Sleepwear celebrates one year anniversary

25
Jun '09
Mookimoo Sleepwear, LLC, a family-owned company in the Pacific Northwest, recently celebrated its first year in business, having sold hundreds of "Mookis" to parents and caregivers worldwide. Co-owners Randy and Dana Reid initially launched the company after their 18-month old daughter (nick-named "Mookimoo") began removing her clothing at naptime and bedtime, sometimes creating quite a mess.

"While we knew this was a perfectly normal phase of development and wanted to encourage her creativity, coordination, and self-exploration, we worried that loose garments in the crib created a dangerous suffocation and strangulation hazard. We also worried that since we avoided bulky blankets and bedding, without her clothing, she would be cold and unable to sleep comfortably" noted Dana Reid.

An exhaustive search of the internet revealed plenty of other families experiencing this frustrating phase of toddler development, but offered no viable solutions, so the couple set out to develop one. After having tried several impractical suggestions and out of sheer desperation blended with good old-fashion ingenuity, Randy, a retired Coast Guard Officer and stay-at-home dad, took a pair of scissors to a traditional one-piece sleeper, hacked off the footies, cut the neckline, and put the makeshift garment on the couple's daughter - backwards! The original "Mooki" was born. It worked like a charm and not only addressed the "Houdini factor", but incidentally presented a design more convenient and well suited for toddler diaper changes.

Response was immediate and overwhelming, validating what the couple already knew; they were not alone and their "Mooki" was sorely needed. Satisfied customers began to create a buzz, blogging and "twittering" away, quickly spreading news that a long awaited solution to their problem now existed. Requests came pouring in for further product development and expansion of the sleepwear line to include additional colors, sizes, fabrics and styles.

Mookimoo Sleepwear is proudly made in U.S.A. and offers stylish, comfortable apparel manufactured from the highest quality, soft cotton, rib knit fabric. The line includes three exclusive screen printed designs available in three fabric colors, all in toddler sizes, ranging from 12 to 36 months. The company hopes to expand the line this fall.

Mookimoo Sleepwear LLC


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