Home / Knowledge / News / Apparel/Garments / PH8 to carry playfully sexy fashion-forward active street wear

PH8 to carry playfully sexy fashion-forward active street wear

15
Jul '09
bebe stores inc announced plans to launch PH8, a new retail concept replacing BEBE SPORT.

Scheduled to launch in November 2009, PH8 stores will replace the existing 62 BEBE SPORT stores operating throughout the U.S. and Canada. While shuttering the BEBE SPORT retail concept, the company will maintain the BEBE SPORT trademark and will sell some BEBE SPORT product out of our bebe retail stores.

"We believe that the conversion to PH8 is relevant and timely, especially now, when the market is flat and economy-conscious consumers are looking for new ideas and innovations,” said Manny Mashouf, bebe's Chairman and CEO. “With the launch of PH8 we will expand into a new category while remaining true to our bebe brands' core identity offering modern-thinking women a broader spectrum of special and unique clothes to meet the demands of their varied lifestyles.”

The PH8 stores will carry playfully sexy fashion-forward active street wear and performance product under the PH8 label reflecting a dramatic evolution of the BEBE SPORT concept.

“In this new economy, there is a heightened consumer consciousness and with it comes an increasing demand for clothes that are less about logos and more about great design, quality and comfort,” said Tara Poseley, recently appointed President of PH8. “Savvier women are looking for clothes they can wear everyday 'on-the-go' whether to a yoga class, grabbing a coffee with friends or attending school activities with their children – clothes that are fashionably chic, modern and easy to dress up or down.”

bebe stores inc


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 19th Aug 2019

Hanoi considers safeguards for apparel sector under CPTPP

Vietnam's ministry of industry and trade is drafting a circular to...

Pic: Shutterstock

Textiles | On 19th Aug 2019

Swedish TMAS helps members quickly react to market changes

The Textile Machinery Association of Sweden (TMAS) offers member...

Pic: NRF

Retail | On 19th Aug 2019

July sales for clothing down 1.6% y-o-y in US: NRF

Sales for clothing and clothing accessory stores were down 1.6 per...

Interviews View All

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search