Interviews
Garage to represent contemporary women's brand Hapiru
22 Jul '09
2 min read
The Garage Public Relations is proud to announce the representation of Hapiru. Based in Los Angeles, the contemporary women's brand was created by Jolie Yi.
Hapiru, which means 'dust to life' and 'beyond borders' inspired Jolie to incorporate this concept into her brand. The subtle philosophy stresses the importance of high quality and fluidity in design with spirit, charm and simple sophistication. The Hapiru collection portrays just that.
Jolie's goal was to design a collection that would encourage a sense of balance that we desire in every aspect of our lives. Jolie states, "Whether one acquires that through the environment, or through beautiful architecture and construction, it simply comes down to how Hapiru clothing can make one feel special, confident and happy."
Wanting to bring this spirit to her line, Jolie created Hapiru based on basic but specific principles: clean lines, sophisticated designs and high quality fabrics. Using an array of super soft jerseys and silks, Hapiru offers clothing that is hard to find, but there is something for everyone.
After months of re-working the line to perfection, Hapiru officially launched in the Spring of 2009, premiering collections that have been described as light-hearted. Jolie states, "Our team is dedicated to unique construction processes and the unique attribute of garment dye."
With the much-anticipated Fall collection debuting for 2009, the timing is finally right.The Fall designs are softly fluid, chic and sexy, yet intelligently architectural and perfectly balanced. The collection is spirited, charming and serenely sensual, in the true chi that embodies Hapiru.
Hapiru, which means 'dust to life' and 'beyond borders' inspired Jolie to incorporate this concept into her brand. The subtle philosophy stresses the importance of high quality and fluidity in design with spirit, charm and simple sophistication. The Hapiru collection portrays just that.
Jolie's goal was to design a collection that would encourage a sense of balance that we desire in every aspect of our lives. Jolie states, "Whether one acquires that through the environment, or through beautiful architecture and construction, it simply comes down to how Hapiru clothing can make one feel special, confident and happy."
Wanting to bring this spirit to her line, Jolie created Hapiru based on basic but specific principles: clean lines, sophisticated designs and high quality fabrics. Using an array of super soft jerseys and silks, Hapiru offers clothing that is hard to find, but there is something for everyone.
After months of re-working the line to perfection, Hapiru officially launched in the Spring of 2009, premiering collections that have been described as light-hearted. Jolie states, "Our team is dedicated to unique construction processes and the unique attribute of garment dye."
With the much-anticipated Fall collection debuting for 2009, the timing is finally right.The Fall designs are softly fluid, chic and sexy, yet intelligently architectural and perfectly balanced. The collection is spirited, charming and serenely sensual, in the true chi that embodies Hapiru.
HAPIRU
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