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Christopher & Banks and CJ Banks to open prototype store at Shoppes

28
Jul '09
Christopher & Banks will open a new prototype store July 31 at the Shoppes at Montage in Moosic, PA, celebrating women of all sizes.

Christopher and Banks listened intently to customer feedback when designing the new store. Focus groups uncovered that mothers, daughters, sisters and friends all wanted to shop together regardless of their individual size. Thus unveiling a new store and new tagline, “Celebrating women of all sizes.”

President and CEO Lorna Nagler stated, “We are focused on the total customer experience, on ensuring that each customer does not lose the feel of 'her' store. Missy, petite and plus customers will each have their own department and associates that understand their individual size needs and treat each customer as a friend.”

The new 5,000-sq. ft. store design provides an environment that mirrors the Christopher & Banks and CJ Banks customers' strong hometown values and provides feminine details that inspire and delight shoppers. Warm wood finishes, furniture-inspired displays, feminine fabrics and artful merchandising displays create a sense of escape without leaving the real world behind.

Because the two brands share the same brand sensibility and serve a similar customer base, the new design will feature the two stores all under one roof with unique touch points. Plus a community environment and spirit in terms of what matters most to the customers—friends, family, social and charitable causes, products and values.

“Christopher & Banks understands and celebrates our customers' needs and desires for casual, comfortable apparel at attainable prices,” says President and CEO Lorna Nagler. “The new store design provides a more distinctive platform to deliver that brand message.”

To create the new in-store experience, Christopher & Banks partnered with Chute Gerdeman Retail, the Columbus, OH-based strategic retail design firm. “Chute Gerdeman's expertise in this area is well-known,” Nagler added, “and we are thrilled with the results of their work.”

Both Christopher & Banks and CJ Banks provide exclusively designed collections that are classic, unique, casual and comfortable, all balanced with quality at an exceptional, smart value. Customers are treated to personal customer service that is second to none. The collections allow for easy wardrobe building and outfit selections that can move from work wear to home. The new store reflects her values and embraces how she lives.

Christopher & Banks


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