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H&M to scale up store count in Chinese market

31
Jul '09
After the success of its outlet in Beijing, low-priced and fashion forward, internationally renowned fashion retail giant Hennes & Mauritz (H&M) will open another three new stores in fall of 2009.

"The two new stores which were opened this April in Beijing achieved great success, so H&M planning to set up another three stores in Beijing”, said Lex Keijser, General Manager of H&M in charge of China.

"We are pleased to find that Beijing consumers have accepted the most favorable price, quality fashion and business concept of H&M, so we want more and more people to enjoy H&M fashion at excellent prices”, he added by saying.

The three new stores in different areas of Beijing will enhance the presence and fame of H&M in the city. It currently has 18 stores in China, of which six are in Shanghai, five in Hong Kong, two in Beijing, one in Shenzhen, four in Jiangsu.

Fibre2fashion News Desk - India


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