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LVMH unveils prototypes of winning 'Bike in Style' gear

04
Aug '09
As part of its support of Mayor Bloomberg's and the Department of Transportation's (DOT) efforts to promote a greener, greater New York City, LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods company, unveiled the prototypes of the winning bicycling apparel and accessory designs from the “Bike in Style” Challenge at a press conference held in the morning of August 3rd by the DOT at Astor Place in Manhattan to officially pre-launch NYC's Summer Streets 2009, of which LVMH is a main sponsor.

Fashion Institute of Technology (FIT) student Jessica Velasquez created the designs for the Bike in Style jacket, poncho and bag.

LVMH Inc. in North America, working with the Mayor's Fund to Advance New York City, the DOT and FIT, created the Bike in Style Challenge in which student designers from FIT created stylish, practical and affordable bike gear. The DKNY division of LVMH-owned Donna Karan International (DKI) mentored the FIT students and developed the prototypes of the winning designs.

Debuted last year, Summer Streets closes a 6.9-mile route from the Brooklyn Bridge to Central Park to cars for people to run, bike, walk and take part in activities on three Saturday mornings in August, starting on this Saturday the 8th followed by the 15th and 22nd.

LVMH Inc. Chairman Renaud Dutreil said, “Summer Streets is a reflection of the innovation and creativity of the Bloomberg Administration and DOT. They are really making NYC a greener, greater place to live. LVMH is delighted to be a main sponsor of this City event and to have shared the exceptional winning designs of our Bike In Style Challenge to help promote bicycle commuting.”

He added, “As a citizen company, LVMH is proud to support the efforts of the City and its agencies; this project illustrates the power of public-private collaboration. We remain dedicated to supporting initiatives that enrich people's lives, improve their health and reinforce New York's position as a fashion capital.”

LVMH


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