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LIBERATOR to manufacture VEX latex couture

Sep '09
LIBERATOR, the luxury, lovestyle brand synonymous with Bedroom Adventure Gear, upscale pleasure objects and erotic lingerie, has signed a deal with VEX Clothing, Inc. (VEX), a Chicago, Illinois based fashion designer, to manufacture and distribute its line of latex couture and accessories. VEX will utilize LIBERATOR in-house creative agency for branding, marketing, video production and public relations. LIBERATOR will also present VEX couture at trade shows, fashion shows and fetish events.

LIBERATOR vertically integrated 140,000 sq ft. manufacturing facility offers VEX unlimited growth opportunities without limiting delivery during high demand periods. Although latex couture is hand-assembled, high speed CAD manufacturing can produce considerably lower cost cut parts, thereby giving wholesalers a competitive edge over direct merchandisers.

"The venture with LIBERATOR will take VEX beyond my capacity as a small designer," stated Laura Petrielli-Pulice, founder and owner of VEX. Laura went on to say, "Teaming up with LIBERATOR will expand our brand desire, shorten delivery times and give me more time to design new lines and work on custom designs for clients."

LIBERATOR will add the VEX line to its own line of latex couture presently offered to popular adult and fetish wholesalers worldwide. The addition of VEX to LIBERATOR latex couture doubles the styles and selections offered.

Louis Friedman, founder and CEO of LIBERATOR, Inc. commented that the LIBERATOR and VEX partnership establishes a new business paradigm for latex manufacturers worldwide who want to simultaneously grow their brands while not being constrained by manufacturing limitations.

Vex Clothing, Inc. was founded in 1997 by Laura Petrielli-Pulice with the idea of making latex elegant enough to go from fetish gear to mainstream fashion. Since then, VEX has taken its place as one of the world's most trend-setting and creative latex designers.

LIBERATOR is the luxury lovestyle brand that celebrates intimacy by inspiring romantic imagination. Established with the conviction that sensual pleasure and fulfillment are essential to a well-lived life, LIBERATOR Bedroom Adventure Gear empowers exploration, fantasy and the communication of desire, no matter a person's shape, size or ability.


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