Avery Dennison Corporation launched a versatile collection of woven and printed 'stretch' branded tapes that combine the important advantages of anti-puckering and stretch with durability and greater brand impact.
Incorporating proprietary weaving and finishing technology, the new tapes can be used with a wide variety of different fabrics, including those with moderate stretch, and are suitable for neck tapes, waistbands, casual decorative trim, formal wear accent trim, packaging bands for garments and non-apparel solutions. The tapes offer anti-puckering, even when steam-pressed, and excellent durability, tested through 50 home launderings at 105°F / 40°C.
“The new stretch tapes are an ideal solution for garment manufacturers and others producing stretch products,” says Barbara Weightman, Avery Dennison Director, Product Management, Woven Labels. “Regular rigid tapes pucker when fabric recovers after stretching, but the new stretch tapes were designed to eliminate this problem. When sewn into a product, they move easily with the garment and relax back into place without restricting movement,” she adds. “The new woven and printed polyester branded tapes can be stretched up to 10-15% without any deterioration in look or feel. This means no more unsightly puckering on decorative trims, just enhanced eye-catching branding.”
The printed 'stretch' tapes are available in woven edge satin, herringbone, plain weave and micro-denier constructions and can be printed in up to six colours. The woven 'stretch' tapes are available in damask, satin and reverse satin constructions and can be woven in up to four colors but stretch most effectively with two.
“Branded tapes have been used for many years as waist or neckband trim, predominantly in more formal men's and women's wear,” said Chris Caldwell, Avery Dennison Marketing Manager, Printed Fabric Label. “Now this previously exclusive look can be adapted as either a trim or packaging solution for sports, kids and casualwear, as well as many other apparel and non-apparel sectors.”
Avery Dennison Corporation
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