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Sport-Haley to market Como Sport fashion apparel

24
Sep '09
Sport-Haley, Inc. announced that it has entered into a licensing agreement with Windsong Brands, LLC ("Windsong"). Windsong has granted Sport-Haley an exclusive long-term license to distribute premium fashion apparel bearing the Como Sport label in the men's and women's sportswear category, including knits, wovens, sweaters, casual bottoms and outerwear. Como Sport is a lifestyle sportswear brand steeped in the tradition and a singular passion for quality and excellence, inspired by the active Italian lifestyle that continues to thrive in the Como region of Italy.

Como Sport offerings include men's and women's sportswear, accessories, eyewear, luxury furnishings and handbags throughout the world. Sport-Haley will primarily market Como Sport fashion apparel to upscale department stores, resorts and specialty stores in the United States of America and its territories, including Puerto Rico, Guam and U.S. Virgin Islands.

Bill Sweedler, Chairman and CEO of Windsong Brands, LLC stated, "We have searched for the perfect partner over the past several months to transition and grow this core category for Como Sport. Don Jewell and the Sport-Haley team have exceptional expertise and ability. We are very excited to have him as our partner to grow the Como Sport brand. Don really understands the brand's DNA and is already preparing for a full presentation in late January."

Donald W. Jewell, CEO of Sport-Haley stated, "Our Company has been looking to partner with a genuine lifestyle sportswear brand that fits the mid to premium lifestyle profile and resonates well in the retail market. We believe that Como Sport will help us further establish relationships we have developed in retail markets and pursue additional strong partnerships moving forward. Como Sport has high brand awareness and value with consumers, and we look forward to building a stable, long-term business with the Como Sport label." He added, "We have had preliminary conversations with many of our retail customers, and those that we have spoken with are excited about this new offering from Como Sport."

Mr. Steve Barr will become Director of Sales of the Company's retail division, which will be based out of Denver, Colorado at the Sport-Haley headquarters. Mr. Barr stated, "Como Sport has tremendous brand equity and will be great to further enhance the retail channel of distribution for Sport-Haley. I'm excited by the feedback on Como Sport I've already received, and I'm looking forward to our launch in January."

Sport-Haley Inc


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