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Dunning to dress up Yonge Eglinton district

06
Oct '09
Leading Toronto-based sportswear brand Dunning announces its new boutique slated to open late this month in a completely restored, 1920s-era storefront located at 2514 Yonge Street in the heart of downtown Toronto's Yonge Eglinton district.

Geared to be the city's premier boutique men's shopping destination, the store will carry a mix of limited-edition made in Toronto garments, premium golf clothing, performance sportswear, thermal tops and store-specific pieces showcasing the brand's iconic prep Shield Crest. Dunning's new 60s inspired Tour Slim Fit range will also be offered alongside special services such as year-round golf outfitting, complimentary wardrobe consultations and a custom-fitting program.

Showcasing a variety of specially-designed furniture and fixturing, as well as imagery of renowned Dunning athletes like world champion triathlete Craig Alexander and Masters champion Zach Johnson, the store's interior will be merchandised in distinct sections – a main floor devoted to sportswear and first floor focused exclusively on the company's renowned golf collection.

“This is a branded retail experience designed to create a classic environment in which men can choose from our complete selection of clothing suited to business, leisure and athletic pursuits,” says Dunning. “It's something I've wanted to create since I launched the line. With the strong, consistent growth we've experienced the past few years, and the availability of this tremendous building in a prime location, everything has really come together.”

A grand opening celebration slated for November 13-15 will be highlighted by the premier of locally-crafted styles in limited editions as small as 100, and the opportunity to win an exclusive custom fitting package. Valued at more than $2,000, this will include six tailored-to-fit polos, as well as a range of thermal, Shield Crest and performance sportswear pieces.

“We're establishing an authentic outpost that embodies our two-decade heritage on the leading-edge of technical apparel design combined with the tradition of classic British tailoring that's at the heart of each garment we produce,” adds Dunning. “There's nothing else like this in Toronto. It's a concept guys have really been seeking, and one that we'll introduce to centres of style throughout Canada and the U.S., with an eye toward eventual expansion in overseas markets like Tokyo and London.”

Available at finer retailers throughout North America – including Bloomingdale's and scores of marquee private clubs – Dunning's authentic, premium-quality clothing offers an industry-best price-to-quality ratio. Featuring proprietary technical blends, as well as fine wools and cotton, the company's clothing can be paired to create an array of versatile and complimentary looks ideal for nearly every situation. Distinctively styled with clean lines, proper fits and a refined color palette, they speak directly to the traditions and heritage discerning gentlemen have embraced for decades.

Dunning


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