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MVBY fuses innovation for its nostalgic children's wear

12
Oct '09
My Vintage Baby Inc has developed creative and innovative business methods for selling its nostalgic children's wear.

The 18 Direct Sales Reps participating in the 2009 Fall My Vintage Baby Direct pilot program are finding imaginative and fun ways to present the nostalgic children's wear to their customers at in-home trunk shows. The reps are also posting ads in their local school papers, and in catalogs, flyers, directories, and websites, creating a significant grassroots advertising effort.

My Vintage Baby recently placed an ad in Baby Couture magazine to enlist more direct sales representatives. To date, an additional 35 reps in 19 states have joined the My Vintage Baby Direct Sales team for the Spring 2010 season. A number of the new direct reps are boutique owners planning to build their customer base by displaying samples from the full Spring 2010 line in their boutiques, and by holding in-store trunk shows.

The direct sales model is expected to yield an additional 10% or greater in margins, therefore the primary selling focus for the 2010 business model will be through the Direct Sales Rep team. My Vintage Baby will continue to sell to retailers who do not have a Direct Sales Rep in their area. The new Spring 2010 catalogs will be mailed to these retail customers in mid-October. These catalogs will replace participation in trade shows, saving both travel and commission costs.

My Vintage Baby Inc


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