News Flash

Sears & Kmart offer Two Hearts Maternity collection

16 Oct '09

2 min read

Destination Maternity Corporation, the world's leading maternity apparel retailer, is excited to announce the re-launch this month of its Two Hearts Maternity by Destination Maternity collection, available exclusively at Sears and Kmart stores. Moms-to-be can now find the quality, style and value they have come to expect from Destination Maternity at over 620 Sears and Kmart locations throughout the United States. The rollout of the Two Hearts collection began in early October 2009 and will reach approximately 523 Sears locations and approximately 100 Kmart locations by the end of October.

The Two Hearts Maternity collection will be the exclusive maternity apparel offered in Sears and Kmart locations. The new collection delivers the latest in career and casual sportswear as well as dresses, swimwear, lingerie and nursing-friendly sleepwear, all specially designed to complement the pregnant silhouette. Since most items are priced under $25, Mom-to-be can fill her closet without emptying her wallet.

The Two Hearts Maternity collection was previously offered in Sears stores from April 2004 through June 2008. The re-birth of the line, renamed to include the Destination Maternity byline, represents an opportunity to offer great fashion and value to Sears and Kmart Moms-to-be.

Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel, using its quick response replenishment system to "give the customer what she wants, when she wants it."

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands.

Destination Maternity Corporation

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