'Tibre' is a rapidly emerging brand in men's garment. Using a patented technology from the UK, it has come up with two new products in the market.
'Super Crease' is an exclusive technology that gives the lasting effects to the crease of trousers, said C R Vasudevan, president (products) of Tibre.
He also stated that the crease, which would stand approximately 100 washes, would provide the ease and benefit of not ironing the crease and prevent double crease.
Feather Touch and Matrix brands would carry globally recognised 'Super Crease' logo.
By middle of the next year, the company would increase its production from 1000 pieces per day to 4000 pieces. This would be possible in proportion to the reaction from the present markets.
Gradually, company would also cover markets in North India.
Since Gangothri Textiles, the flagship company, could not deal with local demands, international markets would be focused on progressively, said Vasudevan.
Gangothri, which has sold 1.25 lakh pieces of trousers by the end of September, was to reach 2.50 lakh pieces this year and five lakh pieces in next financial year.
The company also plans to cover shirt markets next year, Vasudevan.