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BRAVADA implements number of new growth plans

08
Sep '10
BRAVADA International Ltd. announced that it is preparing and implementing a number of changes and additions heading into its busy Holiday and New Year's season for Bravada Women's Athletica and BravadaWomen.com. BRAVADA is implementing a number of new growth plans and initiatives and is making changes to a number of its business components. Included are the following:

• BRAVADA has amicably ended its agreement with TLK Fusion. BRAVADA believes it needs to and has been in discussions with, a high profile Los Angeles PR agency in the fashion and women's fitness industry. BRAVADA and TLK Fusion continue to enjoy a very cooperative and well spirited relationship.
• In-house accounting. Our current outsourcing configuration has resulted in delays for filing our quarterly financials. BRAVADA has completed the interview process and will make these changes for Q3 reporting.
• A new BRAVADA corporate website based in HTML with new features.
• Specific corporate focus on growing BRAVADA brands; The opening of new locations for BRAVADA Women's Athletica, implementing its franchise model for early 2011.
• Significant additions and national promotions for BravadaWomen.com to be announced shortly.
• Continuing to promote BRAVADA Women's Athletica with its Creative Director, Ex-Spice Girl and Star of Mel B: It's a Scary World, Melanie B.
• Additional relationships with high profile International celebrities, personalities and organizations.
• Develop and complete additional in-process business relationships.
• Continue to develop BRAVADA Productions through strategic alliances for BRAVADA Girl and The Complete Package™.
• Complete the implementation of a number of items that will see its gross margins at BRAVADA Women's Athletica expand significantly.

BRAVADA's business focus is designed to develop and grow its brands and intellectual property in areas where it has complete control and enjoys very good margins. With this in mind, BRAVADA will not be moving forward as a partner in the Kardashian Khaos store and has ended the agreements amicably between all parties.

BRAVADA anticipates a monthly fixed cost savings of around $5,200.00 per month as a result of these changes and only expects to add additional fixed costs with BRAVADA Women's Athletica store expansion on a pro forma basis.

BRAVADA shall update investors in the coming days with respect to a number of the items listed above as most have been completed or are nearing completion. BRAVADA also expects to update investors on its guidance during its next conference call.

“We have completed and are planning some very large scale additions, relationships and implementing changes,” replied Danny Alex, CEO of BRAVADA. “We are focusing on our BRAVADA brands and we have many exciting things planned.”

BRAVADA International Ltd.


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