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MAS chief advises on tackling quota restrictions

21 Sep '10
2 min read

Mahesh Amalean, Chairman, MAS Holdings said that, in order to tackle the quota restriction issue, the apparel and garment industry in the country should work towards offering better price schemes to the buyers and develop their proficiencies in relation to design, product development and marketing.

While highlighting the significance of designing in the garment industry, Amalean said that, the Design Centre set up by MAS in 2005, has helped the company to grow from a contract manufacturer to a company that provides a full fledged delivery system to its customers.

It has even aided them to develop design expertise for their business. He also added that, they have invested in developing a marketing wing and a design centre which has added value to the products and services they provide to their consumers.

Currently, MAS has its design offices in UK, New York, Hong Kong and Sri Lanka, and has big names like Marks & Spencer and Victoria's Secret as its key customers. Amalean said that, they have instituted a Research and Innovation Centre which aims to bring together product, technical know-how and process innovation. This initiative helped them to develop ground breaking products which are functionally more productive and more luxurious.

He further said that, besides product and technology innovation, they also introduced Lean Manufacturing which facilitated innovation in process and fully renewed the manufacturing process of the company by enhancing product quality, waste removal, cost cutting.

It has shortened the lead time from order to delivery, giving the buyers a chance to place orders just before the season and has allowed the company to boost its sales.

Fibre2fashion News Desk - India

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