Home / Knowledge / News / Apparel/Garments / PONY INC to release 'Archive' styles

PONY INC to release 'Archive' styles

15
Oct '10
PONY INC. announced the move of their PONY North America headquarters to the Cooper Building in the Fashion District of Los Angeles, CA. Along with the move, they announced the release of their long-awaited 'Archive' collection. The collection is debuting late October in time for Holiday delivery and is comprised of timeless PONY silhouettes from the 70s and 80s.

PONY Inc. is currently located in downtown San Diego, where it has operated its global brand for the past five years. "We feel that this is the perfect time to make the move to Los Angeles to be more easily accessible to key accounts, stylists, and all the magic that comes along with the Hollywood crowd," says Colin Brickley, Marketing and PR Director for PONY.

PONY is focused on what consumers want from the brand. The overwhelming response has been the classic styles that lie in the brand's 40 year old sport heritage. PONY will be re-releasing its 'Archive' styles from the 70s and 80s over the next few seasons. The 'Archive' collection will serve as the foundation of the brand and will celebrate the 40-year history of the American brand founded in Brooklyn, New York circa 1972. All styles will be replicated from an aesthetic standpoint, with modification for comfort and fit. PONY Archive products will be packaged in replica shoe boxes from the original 70s and 80s collections. To support the release, PONY will employ vintage images, ads, and videos from their vast Archive.

"The 'Archive' collection focuses on what the PONY brand stands for and will be used to educate consumers about PONY's glorious history as an iconic American blue-collar sports brand," says Tess Passero, Marketing and PR Manager. The 'Archive' product will be available at specialty retailers, boutiques and online beginning mid-October. The forward collection will also include 'Bridge' products, which are new and vintage silhouettes inspired by the 'Archive' product.

"We are extremely excited about the future of the PONY brand, with the move and the new product direction. We feel that we are really getting back to what PONY was meant to be and believe consumers will appreciate that," says Brickley.

PONY was founded in 1972 and quickly became one the most distinctive Sports brands in the world. Among the many athletes who wore PONY shoes were Pele, Muhammad Ali, George Foreman, David Thompson, Darryl Dawkins, Spud Webb, Dan Marino, Lawrence Taylor, Reggie Jackson and Tracy Austin. PONY is a designer, distributor, and marketer of casual athletic and lifestyle footwear and apparel for men, women, and children.

PONY INC


Must ReadView All

Pic: Shutterstock

Textiles | On 25th Sep 2021

EU extends GSP plus status for Pakistan with 6 new conventions

The European Union (EU) has extended its general system of...

Pic: Shutterstock

Apparel/Garments | On 25th Sep 2021

Bangladesh seeks Russian support for ensuring direct exports there

Bangladesh commerce minister Tipu Munshi recently sought Russian...

Pic: Boris-B / Shutterstock.com

Retail | On 25th Sep 2021

US’ Halloween spending to reach $10.14 bn this year: NRF

Consumer spending in the US on Halloween-related items is expected to ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Switch was not 100% pandemic related

India-EU Summit, Representatives

India-EU Summit
Representatives

India-EU FTA will provide EU with better access to a huge & rapidly...

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Susan Bhaktul,

Susan Bhaktul

Established in 2000 as a liaison with the Government of India, Industree...

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor customises her own pair of...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Reynu Taandon, Label Reynu Taandon + Nikhita

Reynu Taandon
Label Reynu Taandon + Nikhita

Renowned womenswear designer <b>Reynu Taandon </b>has been serving the...

Abhishek Agarwal, Purple Style Labs

Abhishek Agarwal
Purple Style Labs

Late Indian fashion designer Wendell Rodricks, is known for his...

Sunita Shanker, Label Sunita Shanker

Sunita Shanker
Label Sunita Shanker

Inspired by the rich traditional crafts of India, Sunita Shanker’s work is ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search