Home / Knowledge / News / Apparel/Garments / Austrian lace blooming in Nigeria

Austrian lace blooming in Nigeria

26
Oct '10
Austria's embroidered fabric for years together has been used to produce attractive multi-coloured clothing for Nigeria.

The embroidered fabric which is manufactured in Vorarlberg, a small hilly region sharing its border with Switzerland, is popularly known as “lace” in the region. The fabric is then exported to Nigeria, where it is converted into high-end clothing which local people customarily put on during marriages or other special functions.

This linkage between the two absolutely distinct countries is being displayed at an exhibit at Vienna's Ethnology Museum. The exhibit showcases a diverse collection of various designed garments, ranging from subtle to gaudy ones.

The Austrian fabric is now a part of life and is interwoven in the much admired culture of Nigeria.

People visiting the Museum can have a close look at the fabric, which usually contains flowers in its design. Some of these fabrics are even prettified with precious stones or embellished with velvet.

In 1960, embroidery manufacturers from Austria coincidentally discovered the Nigerian market, when a trader halted in Lagos, capital of Nigeria, and saw a number of women dressed in colourful embroidered garments. The trader revisited the country with Austrian samples, and eventually the trade flourished.

The Austrian lace industry, registered an overall turnover of around €55 million ($76.6 million) last year, almost 50 percent of which was exported to Nigeria, followed by other African nations like Senegal and Ghana.

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 5th Aug 2021

US manufacturing activity grows in Jul; textile mills report fall: ISM

Economic activity in the US manufacturing sector grew in July, with...

Pic: Shutterstock

Textiles | On 5th Aug 2021

UK inflation to hit 3.9% in early 2022, 2% in 2023, predicts NIESR

UK consumer price inflation will reach 3.9 per cent early next year,...

Pic: Shutterstock

Retail | On 5th Aug 2021

Walmart again ranked largest firm by revenue, Amazon 3rd: Fortune

Walmart has been again ranked the largest company in the world by...

Interviews View All

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Barry Goodwin,

Barry Goodwin

UK based Amba Projex Ltd designs, manufactures, and installs industrial...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Noemi Sanchez,

Noemi Sanchez

Established since 1846, Evlox is a specialised denim manufacturer with its ...

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Shaan Sethi, Jaanuu

Shaan Sethi
Jaanuu

Jaanuu, a vertically integrated e-commerce company, has reimagined the...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search