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Levi's Pendleton Workwear Collection

10
Nov '10
The Levi's brand and Pendleton announced the launch of the third collection in the Levi's Workwear Series: Levi's Workwear by Pendleton. This partnership combines the iconic pioneering spirit of the Levi's brand with the authentic craftsmanship of Pendleton for a truly American collaboration. In stores now, the new workwear collection features key items for men, women and the home, and will be available at Levi's retail stores nationwide and at select Pendleton stores.

Collection highlights include a selection of men's and women's Trucker Jackets – each incorporating a unique Jacquard pattern woven exclusively by Pendleton Woolen Mills for Levi Strauss & Co. The Native American-inspired Jacquard design alludes to the signature characteristics of a well-worn pair of vintage Levi's jeans: the indigo hues of denim that's been aged to perfection; the golden yellow thread selected by the original inventor of the blue jean; and the iconic red found in selvedge stitching and the celebrated Levi's Red Tab.

"The idea behind our partnership with Pendleton was to leverage the 'best-in-breed' aspects of both brands," offers Carl Chiara, director of Men's and Women's Brand Concepts for the Levi's Brand, the Americas.

"We started in the Levi Strauss & Co. archives, hand-selecting an assortment of styles from the past. From there, we re-imagined each piece, utilizing the functionality and beauty of Pendleton's superior, woven-in-America Umatilla wool. The resulting collection offers a fresh aesthetic, with each style retaining an authenticity that is bolstered by a thoroughly modern fit and constructed with time-honored technique."

This tightly-edited assortment of coveted styles, the Levi's Workwear by Pendleton collection spotlights the iconic Levi's Trucker jacket for men in two styles. The first, the definitive Jacquard-Lined Trucker Jacket, has been washed down and aged and features a removable Pendleton Wool vest. The Western Trucker Jacket, in an ode to the Wild West comes in rugged Cone denim, and features hand-warming pockets for cold mornings on the range and Pendleton wool insert details for added warmth. Equally pragmatic is the men's workshirt, cut in durable indigo denim twill and reinforced with Pendleton wool panels.

Women get their own convertible trucker jacket, lined with a detachable thigh-length hooded wrap, also made of cozy Pendleton wool. This removable lining can be worn on its own or as part of the fitted denim jacket. The collection also includes a Jacquard-Lined Trucker Jacket, feminine in fit, with a soft wash and a removable button-down Jacquard vest. A stand-alone 100% Wool Pendleton Cape features authentic Levi's workwear details inspired by the company's 1920s "Type I" denim jacket.

To complete the collection, the Levi's and Pendleton brands have produced a limited number of special-edition blankets featuring the exclusive Levi's Jacquard. First used as "Indian Trade Blankets" in the 1800s, Pendleton blankets were later adopted by picnickers, beach bums and workers alike and have become highly sought after by collectors worldwide. The Levi's Workwear by Pendleton blankets are made from the traditional weight 32 oz. wool, with cotton warp, whip-stitch edging in indigo, and come in a commemorative box.


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