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Stellar fashion sales in run up to Christmas, John Lewis

24
Nov '10
Sales figures released (for week ending 20 November) by leading department store group John Lewis reveal significant increases in several departments, particularly in fashion across the board. Womenswear, menswear and childrenswear all saw major year-on-year increases, driven by both colder weather and customers buying outfits ahead of the festive season.

The nation's favourite department store achieved a sterling total of £88 million last week which is a 12 per cent increase on the same week last year, 14 per cent up on last week and a record-breaking 29 per cent increase on a two year figure.

As well as fashion and beauty products, last week saw Kindle Readers flying off the shelves, closely followed by iPads, SLR digital cameras and computers, with John Lewis customers taking advantage of the company's free warranties and outstanding after-sales service.

Figures also show that shoppers are continuing to prepare their homes for Christmas. Furniture, upholstery, rugs and beds in particular saw significant sales uplifts, with the seven day service in curtains and blinds beating previous records for this time of year. In addition, for customers in a DIY Christmas mood, several branches reported that sewing machines were selling even more strongly.

Lesley Ballantyne, Director, Operational Development for John Lewis, says, 'We are delighted with last week's excellent result, particularly as we are up against very strong figures from last year. Our customers are clearly confident of getting the best price, quality and service from John Lewis as we maintain our commitment to being Never Knowingly Undersold - both in our shops and online. There is no doubt that the colder weather has encouraged our customers to visit and purchase from our fashion departments - gloves, hats and scarves are top performers. Gift buying has really taken off, with gift food proving particularly popular. There is also real evidence that customers are continuing to get their homes ready for the Christmas season and they are inspired by our Christmas Cookshop ideas.'

John Lewis plc


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