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Arvind to launch premium women & youth wear brands

29
Nov '10
Arvind Brands, an Indian retailer plans to introduce US and Europe's premium women and youth wear brands in India in mid of 2011. Besides, it also intends to introduce 'US Polo Kids' in India in February next year.

The company does not have a strong hold on the women's western wear segment and means to change the scenario by launching premium women's wear brand in Indian markets. However, currently the firm has made its presence felt in this field, although in a small way, with its premium wear brand 'Arrow'.

After its not very successful venture in 2005, whereby it was required to withdraw itself from the market, Arrow once again ventured into women's wear section in 2009. Presently, women's wear contributes just five percent of Arrow's overall turnover of Rs 2.8 billion.

Right now, the women's western wear market in India houses brands like Scullers, Allen Solly and Van Heusen, which all emerged as extensions of men's wear.

Arvind Brands which aims to make it known as an apparel retailer for entire family is now even considering the kids and youth wear, strictly.

Today, denim brands greatly drive the youth fashion in India, but there are some particular denim brands which rule the international market. As such Arvind, intending to come out of the image of a men's apparel firm and establish itself as a complete apparel retailer for entire family, plans to launch US Polo Kids in Indian market in February next year.

The company is eyeing a growth of 50 percent in its sales for current financial year to Rs 8.5 billion.

Fibre2fashion News Desk-India


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