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Votes will decide four new faces for babyGap & GapKids

07
Dec '10
After sorting through an unprecedented one million adorable children showing off their "good jeans," Gap revealed the 20 charismatic finalists competing to be the next faces of babyGap and GapKids.

Starting today through December 20, it is up to America to decide which four children – one girl and one boy for babyGap and one girl and one boy for GapKids – will be featured in store windows nationwide and receive a $1,000 Gap GiftCard. Voters can cast a vote in each of the four categories once a day by logging on to gap.com/castingcall or by downloading the free Gap Casting Call iPhone app. Each vote cast will be entered for a chance to win the Voter's Sweepstakes, a $1,000 Gap GiftCard.

"Our Casting Call contest continues to break records and this year is no exception with more than one million entries," said Mark Breitbard, executive vice president of babyGap and GapKids. "Since denim is the heart and soul of American fashion and culture, this year we asked parents to submit photos of their children in their favorite jeans. With so many 'good jeans' to choose from, it was extremely difficult to select only 20 finalists to represent our brand."

In November, all 20 finalists got a preview of life in the spotlight when Gap flew them to San Francisco to participate in a professional photo shoot with world-renowned child photographer, Stefano Azario.

Baby Girls:
Julianna, Malia, Evie, Kaylee, London,

Baby Boys:
Wesley, William, Ryan, Dylan, Jake,

Girls:
Alyssa, Sofia, Morgan, Miara, Kaylene,

Boys:
Keyghan, Conner, King, Gray, Davian

From Sept. 27 to Oct. 24, parents across the country uploaded their favorite photos of their babies and kids wearing their favorite denim looks at gap.com/castingcall. Judges then narrowed down the pool of more than one million entrants to 20 finalists – 10 babies and 10 kids. Casting Call winners will be revealed in mid-January 2011.

Gap Inc


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