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Dynamo goes green with Greenstar new jersey

08
Dec '10
The Houston Dynamo announced that Greenstar Recycling is the new official jersey sponsor of the club. The agreement includes exclusive jersey naming rights, the first founding partnership in the new Dynamo stadium, and designation as the official recycling partner of the Dynamo.

The partnership was announced at a press conference at Discovery Green park in downtown Houston. The Greenstar Recycling logo will be featured on Dynamo game jerseys and all team apparel, beginning in the 2011 season and carrying as far as 2015, with options for the final two years.

"Greenstar has partnered with the Dynamo to give recycling a new kick in Houston and highlight the importance of recycling in creating a sustainable environment for us all," Greenstar CEO Matt Delnick said. "We are thrilled to be the official jersey partner of the Dynamo and are committed to making the Dynamo the greenest team in the league."

Although details of the deal were not disclosed, the partnership includes much more than simply the Greenstar name on Dynamo merchandise. Greenstar Recycling will figure prominently in making the Dynamo's new stadium, set to open in 2012, one of the most environmentally friendly and sustainable venues in the United States. Greenstar will manage all recycling and waste management services for the new stadium, highlighted by its unique single-stream services, offering fans the chance to put all recyclables into a single bin. Greenstar Recycling is also title sponsor of the Dynamo's annual Corporate Cup tournament.

"We're extremely excited to welcome Greenstar Recycling to the Dynamo family," team president Chris Canetti said. "There is an intimate and unique connection between a jersey sponsor, a soccer club, and its fans. We look forward to building that connection over the years and making Greenstar a central part of our club and brand."

At the press conference, the Dynamo also unveiled their new jerseys for the 2011 season, bearing the Greenstar logo.

Greenstar Recycling


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