Home / Knowledge / News / Apparel/Garments / Kurtis keep cash registers of Ludhiana knitters ringing

Kurtis keep cash registers of Ludhiana knitters ringing

31
Dec '10
Changing fashions, keep the cash registers of apparel manufacturers and retailers ringing. This winter it is the kurti, a garment worn by women in North India, which has brought cheer on the faces of the knitters of Ludhiana, a textile hub in North India.

Cardigans, a preferred winterwear in earlier times, worn by both men and women, were witnessing a drop in popularity in recent times, due to which these knitters did not find work which could last them throughout the year.

The demand for kurtis, which used to mainly come from towns and cities like, Delhi, Uttar Pradesh, Jammu, Himachal Pradesh, Chandigarh, Haryana and Punjab, has now spread to other regions across India, be it Assam, Gujarat, Karnataka or Andhra Pradesh.

Mr Sanjay Kapoor, MD - Kazaro International, a supplier of kurtis to high-end retail stores is very happy with the new development and he too was earlier involved, in the production of cardigans and woolen coats for women.

Speaking to fibre2fashion, he said, “The reports regarding surge in demand for kurtis are absolutely true. The important thing is, it is easy to wear and can be used in a combination with either jeans or leggings, in which you can move around easily, wearing it to parties or even daily.

“The kurti is a comfortable dress and suits everybody as per Indian culture. Western outfits can be worn by young girls, but older women cannot wear it. A kurti can be worn by women between the age group of 16 – 80. The designing can be different, but kurti will remain the same. And seeing today's Indian culture, kurti suits the best”, he wrapped up by saying.

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 18th Feb 2020

IMF says Indian economic environment weaker than projected

There is an urgent need for more ambitious structural and financial...

Pic: Shutterstock

Apparel/Garments | On 18th Feb 2020

Bangladesh RMG exporters expect order shift from Cambodia

Bangladesh's readymade garment (RMG) exporters feel the suspension of ...

Pic: Shutterstock

Textiles | On 18th Feb 2020

India to focus on 12 sunshine sectors to boost exports

India is focusing on 12-13 sectors with a competitive edge to boost...

Interviews View All

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Software Firms, Head honchos

Software Firms
Head honchos

AI / robotics may challenge existing long value chains

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Carmen Makover,

Carmen Makover

Leading the digital textile printing industry, Israel-based Kornit...

Eric Schoeller,

Eric Schoeller

Groz-Beckert is the world's leading provider of industrial machine...

Fan Liyuan,

Fan Liyuan

Chinese company Jiangsu Yingyang Nonwoven Machinery, established in 1993,...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search