Surge of New Area 4 Showrooms at LA Fashion Market

10 Jun '11

5 min read

Brands participating in FOCUS, a showcase of up and coming apparel and accessories brands, will include Frenzii, Sweet Lola, N…P, Zuur Jeans, Lucy Love, Sonas Denim, Jill Joanne, Mystree, Mon Bijou and many more. Honest Tea will return as a beverage sponsor for the entire Penthouse providing a variety of organic iced teas each day of the Show.

Also adding excitement to FOCUS will be the return of the F2 Runway Show Monday, June 13, at 12:00pm. Participating lines will include Zuur Jeans, Annie and Jade by Annie Le, Jewel Wraps, Liiu Jackets, TylerKim, Pouch The Versatile Dress and Lina Mendoza. Mascarade Spirits will host a sponsored bar and TNT will sponsor hair and makeup.

Across from FOCUS in the B-wing of the Penthouse (13th floor) will be TRANSIT LA Shoe Show, the West Coast's premier destination for footwear. Notable exhibitors will include Jeffrey Campbell, Irregular Choice, Report Signature, DV by Dolce Vita, Steve Madden, Kelsi Dagger, Matiko, Gee Wawa, All Black, Vince Camuto, Jessica Simpson, L.A.M.B., Badgley Mischka, Donald J Pliner, Frye Company, Seychelles, Calvin Klein and many more.

“We have some great new contemporary lines and showrooms debuting throughout the building, most notably on Area 4 (fourth floor, B-wing), which is now at half capacity,” said Audrey Okulick, CMC Spokesperson. “Last year attendance at our June Show was also up, so we are really looking forward to this upcoming Market.”

California Market Center (CMC)

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