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Nike Fit app uses AI to determine right shoe size

17
May '19
Pic: Nike
Pic: Nike
Nike has launched a new scanning solution, an app called Nike Fit, which uses a proprietary combination of computer vision, data science, machine learning, artificial intelligence (AI) and recommendation algorithms. It does this by measuring the full shape of both feet, offering the ability to know a person’s truly perfect fit for each Nike shoe style.

While shopping within the Nike app, when a customer goes to select his size, there will be a new option that asks whether he would like to try Nike Fit.

Using a smartphone’s camera, Nike Fit can scan the feet, collecting 13 data points mapping the morphology of both feet within seconds, according to a press release from the company.

This hyper-accurate scan of the foot dimension can then be stored in the user’s NikePlus member profile and easily used for future shopping online and in stores.

This is a step ahead of the traditional industry standard to determine shoe size using a foot ruler with a measurement scale based on a barley corn kernel.

If someone wants to shop for family or friends, he can enter a guest mode that will allow him to scan their feet.

Nike Fit will improve the way Nike designs, manufactures and sells shoes, the release added. (DS)

Fibre2Fashion News Desk – India


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