Home / Knowledge / News / Apparel/Garments / Nike most valuable apparel brand at $32 billion: Report
Nike most valuable apparel brand at $32 billion: Report
15
Mar '17
Nike has retained its position as the world's most valuable apparel brand after a 13 per cent rise in brand value to $32 billion, according to a recent report. H&M has acquired the second position with a brand value of $19 billion after 24 per cent growth, while Zara is the third most valuable brand, valued at $14.4 billion after a 43 per cent growth.

Nike's brand strength score of 92 and AAA+ rating in the Brand Finance Apparel 50 2017 list renders it the most powerful brand in the sector and third most powerful across all sectors. The brand's strength is partially attributable to its ability to continuously innovate and deliver state-of-the-art products to a range of consumer demographics. Alongside its tangible products, Nike's delivery of powerful messages through its marketing campaigns undoubtedly bolsters its brand value and strength.

H&M continues to expand its network of physical stores, opening 442 in 2016 alone. It is also redirecting some of its efforts towards expanding its e-commerce operations to cater to the rising popularity of online shopping. The competitive business model and its investments in IT will aid it in generating future returns as it develops in emerging markets.

Zara has seen total sales rise of 14.5 per cent and net profits were up 9 per cent last year. Unlike the more rigid business models of other apparel brands, the flexibility that comes with Zara's fast fashion model allows it to adapt its clothing to unpredictable circumstances such as unusual changes in weather and the brand's value flourishes as a result of this competitive advantage.

Marc Jacobs is the fastest growing brand in the list, its brand value growing 84 per cent. This is attributed in part to its recent restructure, which involved folding its widely distributed 'diffusion' collection Marc x Marc Jacobs into its main line to offer a wide range of products under a single unified brand in an attempt to move upmarket and fortify the brand name of each collection. If the restructure proves successful, the luxury apparel's brand value will continue to rise.

Chinese sports and footwear brand, Anta, is the second fastest growing brand in the Brand Finance list, its value up 67 per cent to $2 billion. While the brand is still relatively unfamiliar to those outside of China as the home market has always been a priority, Anta is increasingly shifting its focus overseas. Having secured a deal with NBA player Klay Thompson, Anta has successfully established a direct-to-consumer e-commerce relationship in the US. If Anta continues to effectively penetrate international markets, the increased recognition of its brand will drive its brand value up further. (KD)

Fibre2Fashion News Desk – India


Interviews View All

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Christiane Thies,

Christiane Thies

Founded in 1892, Thies has concentrated on the fabrication of high-quality ...

Joachim Maier,

Joachim Maier

Switzerland-based Uster Technologies AG is the leading high technology...

Priyanka Gandhi,

Priyanka Gandhi

Established in 2016, Surat-based Shree Ganesh Yarns is a manufacturer of...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search