Jolyn joins other female-focused brands in Norwest’s portfolio including Kendra Scott Designs, Minted, Ritual, Bailey 44 and Madison Reed, and also embraces the firm’s broader strategy of investing in direct-to-consumer and omni-channel brands.
Norwest general partner Sonya Brown led the strategic investment in Jolyn and will join the company’s board of directors. "We are thrilled to have the chance to work with the Jolyn team. The company embraces the female athlete and fitness enthusiast, and we look forward to helping Jolyn broaden its offering to even more consumers," said Brown.
Stew Campbell, vice-president at Norwest, will also join the Jolyn board. "Jolyn has built an incredible, authentic brand while staying laser focused on serving its many happy customers. We look forward to doubling down on those efforts with the team."
The company sells a majority of its products directly to consumers on jolyn.com and is known for its successful trunk shows at swim and water polo competitions. Jolyn recently opened its first brick and mortar store in Huntington Beach and plans to continue expanding across all channels in 2019. (RR)
Fibre2Fashion News Desk – India
Apparel/Garments | On 6th Dec 2019
Garment units continue to open in Cambodia despite the looming threat ...
E-commerce | On 6th Dec 2019
Europe remains by far the most prepared region for e-commerce, with...
The biggest challenge is lack of skilled workforce and competition from...
Peak to Plateau
People are willing to pay for quality and performance
GST will certainly reduce a lot of paperwork in future
Mayer & Cie is a leading global manufacturer of circular knitting...
<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...
Premier Looms is a leading provider of cutting-edge machinery and...
A team of engineers at the Vanderbilt University has designed a smart...
Bebop Sensors' smart fabrics allows for a new level of interaction between ...
S Ziya Gumuser
Turkish nonwoven manufacturer Teknomelt has been around for only seven...