“NoMark Lotus is a white custom-fit tailored shirt, made with lotus stems, having anti-stain effects. It is just the best white shirt ever made,” Binoy Ravjani, co-founder and CEO of the Jaipur based company, told Fibre2Fashion.
For making lotus fabric, harvested lotus stems are first converted to fibres, which are then meticulously rolled into thread, ready to be handwoven using traditional Thai or Burmese frame looms.
Terming lotus fabric as the most eco-friendly fabric in the world, Ravjani says, “Waste is transformed into a quality textile that doesn’t use any polluting resources such as oil, electricity, gas, or any toxic chemicals during any stage of the production process.”
Further, by wearing lotus fibre fabric, one feels calm, peaceful and meditative. It is because the lotus plant is believed to have many healing abilities. “Lotus plants are pure by virtue, and they radiate this purity through their fibres. Up to a certain point, it cures the wearer from headaches, heart ailments, asthma, and lung issues,” claims Ravjani.
When asked about anti-stain property of lotus white shirts, he said, the lotus fabric is treated with the hydrophobic nanotechnology, which means all the drinks like wine, water, soft drinks, juices, or any other liquid would just roll off the shirt. “We chose to go for the hydrophobic nanotechnology, instead of the traditional sprays which are harmful to the environment and make the fabric rough and unbreathable.”
Besides being extremely breathable, soft and silky, exciting features of NoMark Lotus include high density stitching, misalignment at the armscye, use of Australian MOP buttons, darting, split yoke, magnetic collar stays, pentagonal gussets and French seams.
Established in 1978 by Hero Ravjani as Hero’s Textile Printers, the company changed its name to Hero’s Fashion Pvt Ltd in 1992, when it started exporting made-ups and readymade garments to Japan, the US, Europe and Australia. Since then, the company has been serving its customers by constantly evolving and adapting to the market trends with its ethnic and traditional block prints. (RKS)
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