“NoMark Lotus is a white custom-fit tailored shirt, made with lotus stems, having anti-stain effects. It is just the best white shirt ever made,” Binoy Ravjani, co-founder and CEO of the Jaipur based company, told Fibre2Fashion.
For making lotus fabric, harvested lotus stems are first converted to fibres, which are then meticulously rolled into thread, ready to be handwoven using traditional Thai or Burmese frame looms.
Terming lotus fabric as the most eco-friendly fabric in the world, Ravjani says, “Waste is transformed into a quality textile that doesn’t use any polluting resources such as oil, electricity, gas, or any toxic chemicals during any stage of the production process.”
Further, by wearing lotus fibre fabric, one feels calm, peaceful and meditative. It is because the lotus plant is believed to have many healing abilities. “Lotus plants are pure by virtue, and they radiate this purity through their fibres. Up to a certain point, it cures the wearer from headaches, heart ailments, asthma, and lung issues,” claims Ravjani.
When asked about anti-stain property of lotus white shirts, he said, the lotus fabric is treated with the hydrophobic nanotechnology, which means all the drinks like wine, water, soft drinks, juices, or any other liquid would just roll off the shirt. “We chose to go for the hydrophobic nanotechnology, instead of the traditional sprays which are harmful to the environment and make the fabric rough and unbreathable.”
Besides being extremely breathable, soft and silky, exciting features of NoMark Lotus include high density stitching, misalignment at the armscye, use of Australian MOP buttons, darting, split yoke, magnetic collar stays, pentagonal gussets and French seams.
Established in 1978 by Hero Ravjani as Hero’s Textile Printers, the company changed its name to Hero’s Fashion Pvt Ltd in 1992, when it started exporting made-ups and readymade garments to Japan, the US, Europe and Australia. Since then, the company has been serving its customers by constantly evolving and adapting to the market trends with its ethnic and traditional block prints. (RKS)
Fibre2Fashion News Desk – India
| On 27th May 2022
Vietnamese textile firms are concerned over tight material supply...
UK Prime Minister Boris Johnson has appointed Maria Miller, John...
Eurozone economic growth remained robust in May despite headwinds...
Donating 20,000 N95 masks to hospitals & NGOs
Global supply chain collapsed during the pandemic
Luxury is not just about high prices but ability to create desire
Leanne Elliot – Young
Forging the future of digital discourse, the Institute of Digital Fashion...
Established in 2000 as a liaison with the Government of India, Industree...
A part of the Italy based multinational company Artsana Group, Chicco is...
Thomas Ong P S
Malaysian company NanoTextile Sdn Bhd taps into the potentials of...
Wearable Technology Lab, University of Minnesota
A new study led by researchers at the University of Minnesota's Design of...
Arevo, based in Silicon Valley in California, develops technology to...
Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...
Label Gavin Miguel
Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...
Label Bav Tailor
Born in London and Indian by origin, <b>Bav Tailor </b>is the Founder of...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.