NZ-US firm Allbirds launches Natural Run performance apparel line

“Oil-based synthetic fabrics dominate the world of sport and fitness. We wanted to find a more sustainable way to break a sweat. The result? Our new Natural Run Collection. The collection takes a more sustainable route. We’ve focused on natural materials with supernatural abilities and used as little synthetic fabrics as possible. So, you can break a sweat and tread lighter on the planet,” the company said on its Instagram page.

The Natural Run collection features pieces for men as well as women. The line is carbon neutral thanks to sustainable practices, like using natural materials and buying offsets. The footprint for the different pieces in the collection start between 4.7 kg CO₂e and 14.5 kg CO₂e, the company said on its website.

Fibre2Fashion News Desk (KD)