Home / Knowledge / News / Apparel/Garments / Odd Molly to expand omni-channel retail business

Odd Molly to expand omni-channel retail business

Aug '18
Courtesy: Odd Molly
Courtesy: Odd Molly
Odd Molly, leading Swedish global lifestyle brand, plans to expand in North America and extend its omni-channel retail business worldwide. To expand its concept outside of Europe, Odd Molly has recruited a new leadership team. Together with CEO Jennie Högstedt Björk, Odd Molly has recruited Sara Fernström as Co-CEO to develop a global omni-channel business.

Fernstrom has a long history of successful brand development and global business expansions of omni-channel businesses for consumer-related companies that started from her days as an agent at CAA and UTA. Most recently, at Lyft Brands Group she led the turnaround of Ben Shermanand Bruno Magli resulting in multi-million-dollar global businesses and the corporate restructure of the iconic 80s brand Chip & Pepper and American brand Benrus.

"We are excited to make this recruitment of Sara Fernström, as Co-CEO of Odd Molly. Sara's mission is to readjust the business model to an increased digital focus and larger partner network and create opportunities for international expansion in all channels. Sara has a large network of relationships and a solid experience in brand development and complex international restructures with an emphasis on e-commerce. She will be an important player to help develop and implement Odd Molly's international growth plan," says Högstedt Björk.

"I have been following Odd Molly for a number of years and what intrigued me about the company was their distinct designs and sustainable fashion on par with today's customer values and their successful track record of running well-structured commerce across multiple channels including retail, wholesale and online throughout Europe. I am excited to work along the rest of the team to enhance the omnichannel offering even further and grow the international markets," said Fernstrom.

As part of the company's bold expansion plans, Odd Molly has also recruited Ann-Sofi (Fiffi) Maycher, as director of International Sales. Ann-Sofi boasts 15 years of international business development and wholesale experience in over 60 countries worldwide, with a track record for management and sustained growth of exports. Ann-Sofi has previously headed up the international sales department for brands such as Current/Elliott and Free People, creating the brands international relevancy and success. Together with the rest of the team Ann-Sofi will work with the retail and wholesale partners to deepen channel growth and expand Odd Molly's global footprint.

Odd Molly was founded on a strong heritage that epitomises California lifestyle with a Scandinavian twist. It is recognised as a strong, aspirational, brand with versatile collections for the woman that beats to her own drum.

The inspiration behind Odd Molly comes from a cool girl with a lot of integrity. Molly was a skater girl in Los Angeles in the 1980s, whose courage to break free from conventions and follow her own dreams inspired the founders to start Odd Molly in 2002. The idea was to create a clothing brand that would dare to stand out, be imaginative and go its own way. The concept and brand identity of Odd Molly is distinct. Odd Molly is known for detail oriented feminine silhouettes coupled with a bold mix of colours and patterns.

Odd Molly quickly became a success with now established brick and mortar stores, with four retail stores already in the US and a successful e-commerce business. The fun bohemian designs in apparel, accessories, and home textiles, along with a strong company commitment to sustainability have garnered a loyal customer following. The brand is currently available in close to 40 countries, a wholesale presence in 600 doors worldwide with ambitions to expand even further. The majority of sales come from Europe with the aim of expanding in the rest of the world. (SV)

Fibre2Fashion News Desk – India

Must ReadView All

China keen to invest in Bangla apparel, leather sectors

Apparel/Garments | On 21st Nov 2018

China keen to invest in Bangla apparel, leather sectors

Chinese investors expressed keen interest to invest in apparel,...

Armenia to resume cotton production

Textiles | On 21st Nov 2018

Armenia to resume cotton production

Armenia will soon resume cotton production with the establishment of...

Australia wool production to dip 10.8% in 2018-19

Textiles | On 21st Nov 2018

Australia wool production to dip 10.8% in 2018-19

The Australian Wool Production Forecasting Committee has updated its...

Interviews View All

Headhonchos, Indian textile value chain

Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Will Qian,

Will Qian

Honghua Digital Technology Stock Co., Ltd. specialises in the R&D,...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search