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Online fashion platform Fynd debuts omni channel product
14 Dec '16
1 min read
Fashion ecommerce platform Fynd has launched Fynd Store, which will be installed in an apparel retailer store, showing all products offered by the retailer. In case a shopper is not able to find a particular garment in the store, he/she can browse through an in store screen for out of stock products and select the garment, which will be delivered by Fynd.
According to Fynd, since a brand is able to keep only 40 per cent of its available stock in a normal sized store, it often loses 10-15 per cent of the sale due to unavailability of the desired size, colour, etc.
“An unsatisfied customer will obviously move to the next store as there are a plethora of other stores available to him/her. Fynd Store, an in store screen, has been designed to eliminate this loss in sales by enabling customers to browse through all the products a brand offers through an in-store screen,” the ecommerce platform said. (AR)
According to Fynd, since a brand is able to keep only 40 per cent of its available stock in a normal sized store, it often loses 10-15 per cent of the sale due to unavailability of the desired size, colour, etc.
“An unsatisfied customer will obviously move to the next store as there are a plethora of other stores available to him/her. Fynd Store, an in store screen, has been designed to eliminate this loss in sales by enabling customers to browse through all the products a brand offers through an in-store screen,” the ecommerce platform said. (AR)
Fibre2Fashion News Desk – India
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