>>
Home / Knowledge / News / Apparel/Garments / Outerknown comes out with 100% merino wool boardshort

Outerknown comes out with 100% merino wool boardshort

19
Jun '19
Pic: The Woolmark Company
Pic: The Woolmark Company
Lifestyle brand Outerknown has come out with the world's first boardshort which has been produced from 100 per cent Australian merino wool. Outerknown is the brainchild of surf legend Kelly Slater and designer John Moore. Merino wool is a 100 per cent natural, renewable and biodegradable fibre grown from the simple blend of sunshine, water, grass and air.

For the lifestyle of the nomadic surfer that the Outerknown brand was created for, the new product truly is from nature, and for nature.

"We love collaborating with like-minded brands to push boundaries and charter new territories in sustainable design," said Kelly Slater, pro-surfer and Outerknown co-founder. "The Woolmark Company's long-time dedication to authenticity, fibre quality and supply chain excellence naturally aligns with Outerknown's ethos, and we're so excited to launch the world's first merino wool trunks together."

Developed with The Woolmark Company, Outerknown's Woolaroo boardshort is a throwback to the golden age of surfing, when trunks were considered equipment and made from a heavy twill fabric. Now, thanks to innovations in fibre, fabric and manufacturing techniques, a high-performance weather resistant fabric made from 100 per cent Australian merino wool hits the surf, with a strong environmental mission.

"In our constant quest to push the limits of sustainable design and responsible innovation, we partnered with The Woolmark Company to make the first ever 100 per cent merino wool boardshort," said Outerknown creative director John Moore. "This trunk is for a man with a keen sense of nostalgia, who puts style and soul on the same plain as function and quality. We've been wearing the Woolaroo since its early development and it's soft yet strong and the more you wear them in, the better they look."

Made entirely out of nature's original performance fibre, merino wool's natural benefits come into their own in the world-first Woolaroo. Naturally breathable and resistant to odour, the Woolaroo is quick-drying and wind resistant for post-surf comfort and the fibre's natural softness and drape offers freedom to move in the waves and on the sand. Using the latest Optim spinning techniques, merino wool fibres are pre-stretched and spun into yarn before being woven to create the fabric used in Outerknown's Woolaroo. The fabric then super contracts creating a highly compact fabric and the 'jammed' weave structure delivers a resilient handle able to withstand surf conditions.

"The Woolaroo perfectly sums up the soul of merino wool," says The Woolmark Company managing director Stuart McCullough. "Soft on skin but tough enough to handle the elements, wool is not only the world's oldest fibre but also the most technically advanced, with modern manufacturing techniques making the best even better. The first of its kind in the world, Outerknown's Woolaroo is redefining the way we wear wool." (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Jan 2022

Chinese central bank cuts rates on medium-term loans, reverse repos

The People's Bank of China recently cut interest rates of its...

Pic: shutterstock.com

Textiles | On 20th Jan 2022

India pumps in ₹1500 cr to further boost renewable energy

To further give a boost to the renewable energy sector in the...

Pic: Shutterstock

Apparel/Garments | On 19th Jan 2022

AAFA urges US President Biden to act on shipping crisis, offer relief

The American Apparel & Footwear Association (AAFA) has sent a letter...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Biggest learning was adaptability

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

G Tumbarello,

G Tumbarello

Lilly + Sid is an award-winning organic children's clothing company from...

Kurt Wedgwood,

Kurt Wedgwood

From design to raw material to fabrication and ultimately to delivery -...

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Serkan Gogus, Mogul Nonwovens

Serkan Gogus
Mogul Nonwovens

Mogul is a global player ranked among the top 40 nonwoven producers in the ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah & Sandeep is a luxury menswear label...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

IKEA of Sweden AB
Amazon China
Phong Phu international JSC (PPJ)
Alison Hayes Romania
Gap International Sourcing Limited
J ;& P Coats
Tommy Hilfiger
Esprit Europe Services GmbH
Cat Tuong Real Estate Group Joint Stock Company
C;&A Sourcing International Ltd
OVS Hong Kong Sourcing Ltd.
Rosset ;& Cia Limited
Reiter India Private Limited
Page Industries Limited (Bangalore)
Restoque S.A.
NITI Aayog
Aramark Uniform ;& Career Apparel, LLC
Vianney Textil Hogar S.A. De C.V.
KAS Direct Sourcing
Hirdaramani International Export Private Limited
Splash
Grasim Industries Limited
Groz-Beckert East Asia LLP
Sportswear Company Spa
Helly Hansen Far East Ltd
Puma
G-Star Raw C.V.
Midas Clothing Limited
Aquarelle Clothing Limited
Guess Europe Sagl,
Brandix Lanka Limited
Seasalt Limited
Desigual - ABASIC, S.A.
Maceton Limited
Gokaldas Exports Limited
Lenzing Aktiengesellschaft
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
John Varvatos
Permoda(Koaj/Armi/Pronto/Bkul)
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Recron Polyester from Reliance Industries Limited
Bluestem Global Sourcing Limited
Lisa S.P.A.
SHAHI Exports Pvt Ltd
IDH – The Sustainable Trade Initiative
Chori Company Limited
Eastman Chemical Company
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Gloria Jeans
Alix Partners
BIANCA
MAS Active / MAS Kreeda / MAS Bodyline
Lacoste (Wanchai)
Tchibo GmbH
Landmark Group
Gatsby Africa
THE BOMBAY DYEING ;& MFG.CO. LTD
H;&M Hennes ;& Mauritz (Far East) Ltd
Under Armour Global Sourcing Ltd
The Top Form Brassiere Manufacturing Company Limited
TESCO INTERNATIONAL SOURCING LIMITED
Huntsman (Singapore) Pte Ltd
Rayonese Textile Inc., Division de Culp Inc.
Decathlon
Sainsbury's Argos Asia Limited
Truetzschler India Private Limited
Asos
SYNERGIES HONG KONG LIMITED
International Textile Manufacturers Federation
Etam Group Strategy Hong Kong Limited
Calvin Klein
PVH Corporation
Babyshop
Tory Burch Hong Kong Ltd
Hela Clothing Pvt Ltd
Abit
Walmart
Target Corporation (MN)
T.T. Limited
Sportmaster Ltd.
Boardriders Asia Sourcing Limited
Varner AS Retail
Benetton Group
Vardhman Textile Ltd
Chico’ FAS
The LYCRA Company Singapore  Pte. Ltd
Sateri (Jiujiang) Fiber Co.,Ltd
Green Fibre
BIMBA ;& LOLA SL
Lululemon Athletica Inc

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search