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Over 400 brands now part of Canadian organisation Canopy's initiatives

20 Sep '21

2 min read

Pic: Canopy Planet

Canadian non-profit Canopy has announced that over four hundred brands and retailers are now part of CanopyStyle: a game-changing fashion and forest conservation initiative. Almost 200 of these new partners joined the initiative that is transforming the fashion industry’s viscose supply chain in the past 18-months, indicating the growing urgency for climate solutions.

More than 200 million trees are cut down every year to produce fashion fabrics like viscose and rayon, according to the organisation. Many of these originate from the world’s most important and carbon-rich forest ecosystems. CanopyStyle is galvanising the fashion sector to change that.

In past few months, the initiative has added global heavyweights LVMH and its 75 luxury Maisons, sportswear brand Puma, Chinese logistics titan Li & Fung, Indian megabrand FlipKart, and Indian fashion leader House of Anita Dongre.

“CanopyStyle is transforming the viscose supply chain in real time with our 400 brand partners leading the charge. This is exactly the pace and scale of change that we need to see across all supply chains,” Nicole Rycroft, Canopy’s executive director at Canopy, said. “We’re confident that with the ‘CanopyStyle 400’ we can make the next decade one of solutions and preservation of the world’s forests. There is urgent work to be done.”

“As one of the first partners of CanopyStyle, Inditex is proud to see that more and more organisations join this important endeavour to leverage ever greater environmental gains for the benefit of our climate and species. This collective and pre-competitive effort is bringing a great value to protect the environment at a global scale,” Luis Coloma, head of environmental sustainability at Inditex said.

“Being a signatory to CanopyStyle has allowed us to take real action that aligns with our policies, and positions us alongside 400 of our peers who also advocate for forest conservation around the globe and inspire us to keep pushing in this direction,” fashion designer Mara Hoffman, said in the release.

Fibre2Fashion News Desk (JL)

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