The vibrant culture programme encompassed fashion shows, design contests, awards, trends forum and super model contests, and helped showcase the very best of China's lingerie and apparel trends. Coming up with a wide range of fashion shows carried out by Embry Form, Invista, Rui Fashion, Oleno, Muse's Allure, 'JiXiangZhai', the event was highlighted by the "SIUF 2017 Super Model Talent Competition" with 36 super models coming from all over the world. Various topics such as 'New Materials, New Technology and New Trends', 'Transformation Innovation Connection' and 'How E-commerce Can Help Your Business Grow' were discussed to support all industry players in growing business and exploring new market.
"It was wonderful to celebrate this milestone of 12 years of SIUF," said Fengwei Zhang, CEO of Shenzhen Shengshi Jiuzhou Exhibition, also known as founder of SIUF. "When we look back on the market changes over the past decade we are encouraged about the challenges ahead for the next decade with value, technology and sustainability at the forefront. We will carry on with our expertise in the intimate apparel industry to build bridges across the whole supply chain."
SIUF 2017 was supported by Shenzhen Underwear Association (SUA), Guangdong Province Textile Association, China Knitting Industrial Association, Xinyi Foundation, Taiwan Textile Federation, HKIAIA as well as Gesamtmasche.
SIUF 2018 will be held from April 19 to 21 at Shenzhen Convention and Exhibition Center. (RR)
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