Pampers has taken concrete actions with respect to ‘7 Acts for Good’ in the following areas: has kept innovating towards more sustainable diapering solutions to progress towards 30 per cent less diapering materials used per baby over their diapering time. By innovating and using more effective materials, the brand has reduced the average weight of its diapers by 18 per cent already in the past 3 years, with the same trusted dryness. Lead recycling for diapers and wipes and committing to launch recycling facilities in 3 cities by 2021. In partnership with UNICEF, Pampers has helped eliminate maternal and neonatal tetanus in 24 countries. In March 2019 one more country – Chad, has now eliminated this disease, resulting in an estimated 880,000 newborn lives saved since 2006, said P&G in a press release.
The other area of Brand 2030 criteria is Brand Ambition where brands place strategic social or environmental commitments at the heart of their consumer experience, helping to address a societal challenge where they can uniquely and meaningfully contribute.
The Pampers Ambition is to give millions of babies the opportunity for happy healthy development, collaborating with healthcare professionals, parents and NGOs. “The Brand 2030 criteria demonstrate leadership for brand leaders by defining what it means for an individual brand to enable responsible consumption. They ensure a thorough, long-term integration of meaningful and measurable social and environmental impacts into the overall brand strategy and experience – versus a singular brand-sponsored cause marketing initiative or activating just a slice of the marketing mix,” said KoAnn Vikoren Skrzyniarz, chief executive officer of Sustainable Brands.
“Consumers are no longer willing to compromise performance for living sustainably and they expect brands to take meaningful action in solving some of the most complex challenges facing the world,” said Marc Pritchard, P&G’s chief brand officer. “This is why P&G is focused on reinventing marketing to use the reach and voice of our brands as a force for good and a force for growth. We want our brands to be growing and creating value while having a measurable, long-term, positive impact on society and the environment.”
“We engaged with several external stakeholders to help craft the criteria,” said Virginie Helias, P&G chief sustainability officer. “We wanted to create criteria that would make SDG12 tangible for brands, holding them accountable to drive progress towards taking responsible consumption to the next level. With our brands we are serving five billion people worldwide, giving us the unique opportunity and responsibility to not only delight people through superior product performance, but to also promote conversations, influence attitudes, change behaviours and make sustainable lifestyles at scale a global reality.”
Sustainable Brands is the first worldwide community of innovation and sustainability brands and organisations. (PC)
Fibre2Fashion News Desk – India
Textiles | On 3rd Jul 2022
Cambodia’s economy is expected to grow by 4.5 per cent in 2022,...
China's textile-apparel exports maintained growth momentum in the...
Apparel/Garments | On 3rd Jul 2022
The Council for the Development of Cambodia (CDC) recently approved a ...
Textile Industry Head honchos
Consistency is the first rule of social media
Global supply chain collapsed during the pandemic
Led by MMF, Indian apparel exports likely to double in next 3 years
Stan Jewell
Founded in 1921, Renfro Brands is a leading designer, manufacturer, and...
Sanmugamagesh
India-based The Chennai Silks (TCS) has proven to be a shopper’s delight...
Nishant Poddar
Since 2015, Universal Sportsbiz Pvt. Ltd. (USPL) has been shaking up the...
Tonny De Beer PFNonwovens
PFNonwovens (PFN) was established in 2018 by the combination of two...
Frank Heislitz Freudenberg Performance Materials
Freudenberg Performance Materials is a leading global manufacturer of...
Shujaul Rehman Garware Technical Fibres
Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...
Samant Chauhan Label Samant Chauhan
Delhi based fashion designer, <b>Samant Chauhan</b> who mostly works on...
Shalini Sharma & Shweta Pundir Sharma Six Yard Story
Six Yard Story is a premium artisanal brand with a focus to bring handloom ...
Carmen Emanuela Popa Label - Carmen Emanuela Popa
<b>Carmen Emanuela Popa,</b> a Romanian fashion designer, is known for her ...
Press Release
Letter to Editor
RSS Feed
Search Companies
editorial@fibre2fashion.com
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
By submitting you confirm you have read our Terms & Conditions and Privacy Policy.