"It would reach those who do not have access to the point of purchase and they are looking for alternate mechanism to shop and can get Patanjali products at home, and provide most efficient and convenient digital shopping experience," said Baba Ramdev in a press conference.
The company's venture into the e-commerce market will boost its business. "Utmost care has been taken to ensure the Swadeshi movement and it has been ensured that Patanjali products reach into every home without compromising on policies and business ethics," Ramdev said.
Last year, Patanjali had announced its plan to launch an indigenous line of apparel, including denims, for men, women and children. It has also forayed into the business of diaper and sanitary napkin. (RR)
Fibre2Fashion News Desk – India
Textiles | On 14th Apr 2021
Sri Lanka is all set to ban the import of textile fabrics in a bid to ...
Apparel/Garments | On 14th Apr 2021
Readymade garment exports from Bangladesh declined by 2.55 per cent...
E-commerce | On 14th Apr 2021
JD.com, one of China’s largest online retailers, is headed for the...
Textile Industry Head honchos
Value of 'Made in India' should get more importance
Marry craft and utility
Blockchain is not a silver bullet for each and every problem in supply...
Abhishek Ralli
Founded in 1962 in Agra, Guide Footwear manufactures men’s footwear for...
Laxmikant Rathi
With more than 60 years of experience in the textile industry, Ideal...
Subrata Ghosh
Nandan Denim, part of leading conglomerate Chiripal Group, commenced its...
Frank Heislitz Freudenberg
Freudenberg Performance Materials is a leading global manufacturer of...
Silverio Baranzano Fitesa
Fitesa is a leader in the nonwoven fabrics industry, specialising in...
Tiasha Renganathan Twinery Innovations by MAS
Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...
Vidur Adlakha & Riccardo Bennidini La Fuori
With an active presence in US, Italy and India, clothing brand La Fuori...
Ramya Rao & Kavea R Chavali Kalaneca
<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...
Sneha Arora Label Sneha Arora
Sneha Arora, an alumnus of National Institute of Fashion Technology,...
Press Release
Letter to Editor
RSS Feed
Search Companies
editorial@fibre2fashion.com
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
Download Free Report
Rising Opportunities in Technical Textiles Market: 2020-2026
Thank you for showing interest in our free report on 'Rising Opportunities in Technical Textiles Market: 2020-2026'
You will receive an email shortly with a link to download the report and in case if you don't receive our email, you can write back to texpro@fibre2fashion.com.
Thank You!