Home / Knowledge / News / Apparel/Garments / PEI Holdings becomes parent company of Playboy

PEI Holdings becomes parent company of Playboy

Feb '20
Pic: Playboy
Pic: Playboy
Playboy Enterprises has restructured itself to establish its parent company as PEI Holdings, which becomes an owner, incubator and investor in multiple global lifestyle brands focused on four consumer categories including apparel and accessories. PEI Holdings will also build, buy and invest in product development, marketing and distribution infrastructure.

As part of its effort to expand its direct-to-consumer product sales capabilities, PEI Holdings has also taken over Phoenix-based, online intimates retailer Yandy. Coupled with Playboy's long and successful history in the domestic and international licensed consumer products business, the acquisition of Yandy will significantly expand the company's direct digital audience reach, its e-commerce capabilities and back-end infrastructure.

Yandy has a strong, established, profitable business and an experienced team that is responsible for fulfilling more than 50,000 monthly orders of intimates, sleepwear and accessories to a primarily female, US-based audience.

"Establishing a holding company allows us to take advantage of the tremendous power of the Playboy brand to serve as a platform to launch and nurture other brands," said Ben Kohn, CEO of PEI Holdings and CEO of Playboy Enterprises. "We're excited to partner with the talented Yandy team to continue delivering value to their dedicated consumers and to accelerate the growth of all of our businesses with new shared capabilities."

"We're very proud of Yandy's growth over the past 13 years and consider this partnership with PEI Holdings to be our crowning achievement and a testament to the hard work of all of our colleagues," said Aras Koktas and Jeff Watton, co-CEOs of Yandy. "We're inspired by our sister company Playboy's Pleasure for All mission and eager to collaborate on growth opportunities across our businesses."

Fibre2Fashion News Desk (SV)

Must ReadView All

Pic: Shutterstock

Textiles | On 10th Apr 2020

Opportunity for India post-Covid-19: Wazir Advisors

Post-coronavirus, some brands will follow the strategy of...

Pic: Shutterstock

Textiles | On 10th Apr 2020

Mainland China economy contracted in March: IHS Markit

Business activity in China fell for a second successive month in...

Pic: Shutterstock

E-commerce | On 10th Apr 2020

US e-com spend shifts to apparel, footwear during pandemic

US consumers are shifting their share of e-commerce spending toward...

Interviews View All

Software Firms, Head honchos

Software Firms
Head honchos

Blockchain technology will shorten lead times

Textile industry, Head honchos

Textile industry
Head honchos

Clothes are no more bound by gender

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Paolo Toricella,

Paolo Toricella

Electronics for Imaging (EFI) is a global technology company, based in...

Jos Notermans,

Jos Notermans

SPGPrints is a global provider of integrated solutions for rotary screen...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

April 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search