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Perry Ellis in license agreement with Wolf Company
01
Jun '17
Perry Ellis International, a leading designer, distributor and licensor of high quality men's and women's apparel, accessories and fragrances, has entered into a license agreement with Wolf Company S.A. de C.V. for men's apparel and accessories under the Cubavera trademark in Mexico. The collection will be available in department and specialty stores.

Cubavera, which is planned to be launched in later part of 2017, represents the joy, vibrancy, and colour of Cuba's unique flavour of Latin culture that inspires and fascinates. Its heritage comes from the guayabera, an elegant casual tropical linen shirt. Cubavera transformed this symbol of Cuban ingenuity into a collection of men's apparel and accessories with authentic Latin roots and broad consumer appeal.

Everything at Cubavera is designed to invite consumers to live the good life, the Cubavera way. The Cubavera "good life" is all about looking great, feeling cool, and putting a little ritmo and tropical sabor into every day. It is a brand for people who like to express themselves: with colour, pasión, relaxed and put-together-style, natural charm and confidence.

"We are enthusiastic about working with Wolf Company. This collaboration is consistent with our initiatives to expand the Cubavera brand and we look forward to marketing the brand to a new and expanded generation of consumers in Mexico," commented George Feldenkreis, executive chairman of Perry Ellis International.

Jose Enrique Aguilar Gonzales, brand manager of Wolf Company S.A. de C.V., stated, "We are excited to partner with Cubavera and Perry Ellis International. We will be offering the Mexican market the heritage and Latin flavour of Cubavera, which we are confident will continue to engage the Mexican consumer. Cubavera perfectly adapts to the great cultural and natural wealth of Mexico, its beaches, resort areas and holiday destinations of great importance in the world. (SV)

Fibre2Fashion News Desk – India


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