Home / Knowledge / News / Apparel/Garments / Puma partners with Goonj to promote circular economy

Puma partners with Goonj to promote circular economy

29
Aug '19
Pic: Puma
Pic: Puma
Global sports company Puma is partnering with Goonj, an India based non-profit company specialising in using urban surplus to trigger grassroots development work. In an effort to promote a circular economy, Puma is encouraging its customers to contribute their gently used apparel and footwear at Puma stores and on its website from August 22 – September 10.

For this initiative, collection boxes will be set up at over 360 exclusive Puma stores across the country. Consumers also have an option to arrange for a pick up by submitting a simple request form on Puma's website. For every contribution made in-store or online, they will be gratified with Puma gift vouchers, said Puma in a press release.

At the end of the campaign, the collection will be consolidated and dropped at Goonj's processing centres across India where Goonj teams will put the material through a rigorous process of sorting, segregating, repairing and packing. Customised kits will then be prepared for specific local needs of people in different parts of the country - like family kits, school kits, rahat disaster relief kit, aaganwadi kit, labour kit and menstural dignity kits. In the remote rural villages, these kits will act as a mobilising and motivating tool to reward people who work on their own issues like building a bamboo bridge, digging a well, building community spaces etc.

"We are happy to partner with Goonj towards their efforts to uplift rural communities. This initiative gives us a great platform to collaborate with our consumers to crowdsource essentials like apparel and footwear. We will continue to actively be a part of the circular economy and encourage more people to make a conscious choice towards sustainable living," said Abhishek Ganguly, managing director, Puma India.

"This partnership with Puma, presents a great example of how different entities can collaborate to bring awareness on the development issues and how by creating such platforms, people from all across get a chance to participate. We hope the customers take this as an opportunity not for clearing old material but by giving only what can be used as more than the giving, mindful giving matters. And at Goonj, recipient does not get it as charity, but it is given in a very dignified manner," said Anshu Gupta, founder director, Goonj. (PC)

Fibre2Fashion News Desk – India


Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Awen Delaval, Samatoa

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Eric Schoeller,

Eric Schoeller

Groz-Beckert is the world's leading provider of industrial machine...

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search