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PVH Joins How2Recycle programme

29
Jan '19

Courtesy: PVH Corporation

PVH Corp., one of the world’s largest apparel companies and owner of iconic brands including Calvin Klein, Tommy Hilfiger, Van Heusen, Speedo, Warner’s and Izod, is the newest member of the How2Recycle programme. The company will be using the recycling label to provide detailed instructions for how to recycle its Calvin Kleinunderwear packaging.

How2Recycle is the pre-eminent US-based recycling label that can be applied to all packaging formats, no matter how complex. It reduces confusion over what to do with a package after it's used.

"PVH is blazing the trail by being the first company in the apparel space to commit to featuring accurate, consistent recycling labels on their packaging. The reach of their iconic brands will empower a new sector of consumers to recycle more, and more accurately. We are elated to welcome PVH to How2Recycle and hope that their leadership will inspire other apparel companies to join in," said Caroline Cox, project manager, How2Recycle.

"As a global apparel company, we recognize that we have a responsibility to reduce waste, and one key way to do so is by minimising our packaging and making it recyclable," said Marissa Pagnani-McGowan, group vice president corporate responsibility, PVH Corp. "How2Recycle labels will make it easier for our consumers to understand how to discard unwanted items in the most sustainable way possible." (RR)

Fibre2Fashion News Desk – India

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